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- Abductive research (1)
- Company characteristics (1)
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- Country characteristics (1)
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- Delphi method (1)
- Energy conservation (1)
- Energy productivity (1)
- Export credit agencies (1)
- Fuzzy inference system (1)
- Influences on international business decisions (1)
- International business decisions (1)
- International marketing mix (1)
- International segmentation (1)
- Job satisfaction (1)
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- Service organizations (1)
- Targeting and positioning (1)
- Thailand (1)
- Uncertainty environment (1)
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Articles 1 - 4 of 4
Full-Text Articles in Entire DC Network
Making Energy Metrics Relevant To Service Firms: From Energy Conservation To Energy Productivity, Randle D. Raggio, Peter Ekman, Steve Thompson
Making Energy Metrics Relevant To Service Firms: From Energy Conservation To Energy Productivity, Randle D. Raggio, Peter Ekman, Steve Thompson
Marketing Faculty Publications
Although energy conservation and reduction in environmental impact are on the international and most national agendas, service firms rarely include energy consumption metrics in their strategic decision-making. One reason for the omission is that for service industries, firm level energy utilization is most commonly measured in kilowatt hours per square meter of office space where changes often related to the space rather than the firm performance. The measure also presents several problems for firms in service industries. First, energy conservation and reduction may be counterproductive for service firms that are growing and require energy to sustain that growth. Second, it …
A Credit Rating Model In A Fuzzy Inference System Environment, Amir Karbassi Yazdi, Thomas Hanne, Yong J. Wang, Hui-Ming Wee
A Credit Rating Model In A Fuzzy Inference System Environment, Amir Karbassi Yazdi, Thomas Hanne, Yong J. Wang, Hui-Ming Wee
Marketing Faculty Publications
One of the most important functions of an export credit agency (ECA) is to act as an intermediary between national governments and exporters. These organizations provide financing to reduce the political and commercial risks in international trade. The agents assess the buyers based on financial and non-financial indicators to determine whether it is advisable to grant them credit. Because many of these indicators are qualitative and inherently linguistically ambiguous, the agents must make decisions in uncertain environments. Therefore, to make the most accurate decision possible, they often utilize fuzzy inference systems. The purpose of this research was to design a …
Influence Of Country And Company Characteristics On International Business Decisions: A Review, Conceptual Model, And Propositions, Kotler Philip, Lalita A. Manrai, Dana-Nicoleta Lascu, Ajay K. Manrai
Influence Of Country And Company Characteristics On International Business Decisions: A Review, Conceptual Model, And Propositions, Kotler Philip, Lalita A. Manrai, Dana-Nicoleta Lascu, Ajay K. Manrai
Marketing Faculty Publications
This research advances four propositions and a conceptual model of country and company characteristics influencing key International Business Decisions (IBDs). The IBDs in this study are country selection and evaluation, entry mode, segmentation-targeting-positioning, and the marketing mix – the first two in the international business domain, and the latter two in the international marketing field. The conceptual model and related four propositions are advanced, based on an extensive literature review and subsequent in-depth review of 169 published research papers on major IBDs and their determinants, namely, country characteristics, including opportunities, risks, and various distances between the host country and home …
Relative Effects Of Lower-Order And Higher-Order Quality Of Work Life On Employee Job Satisfaction And Life Satisfaction: Case Studies Of Service And Manufacturing Sectors In Thailand, Kalayanee Senasu, Anusorn Singhapakdi
Relative Effects Of Lower-Order And Higher-Order Quality Of Work Life On Employee Job Satisfaction And Life Satisfaction: Case Studies Of Service And Manufacturing Sectors In Thailand, Kalayanee Senasu, Anusorn Singhapakdi
Marketing Faculty Publications
This research investigates the relative effects of lower-order and higher-order aspects of quality of work life (QWL) on employee job satisfaction and overall life satisfaction in Thai workplaces. The data were collected by means of questionnaires mailed to employees of 6 selected companies-3 companies in each of the service and manufacturing sectors in Thailand with respective response rates of 72 and 74 percent. The results reveal that the two aspects of QWL in all companies have a positive impact on both aspects of employee satisfaction: job satisfaction and overall life satisfaction. The results also reveal a generally more important role …