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Intellectual Property Law

Campbell University School of Law

1982

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A New Test For Trademark Dilution - Why North Carolina Should Adopt Section 12 Of The Model State Trademark Bill, Philip Summa Jan 1982

A New Test For Trademark Dilution - Why North Carolina Should Adopt Section 12 Of The Model State Trademark Bill, Philip Summa

Campbell Law Review

This comment will attempt to do three things: provide a useful definition of dilution; propose a clear test that can be applied to quickly determine whether, under Section 12 or the common law, a dilution case exists, and, if so, how it should be decided; and show why a state such as North Carolina should provide anti-dilution protection to its citizens.