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Voices From The Street: Comics For Young Men On Masculinity, Sexuality And Hiv—An Evidence-Based Communication Initiative, Vijaya Nidadavolu, Leena Joshi, Vinita Nathani, Atanu Ghosh, Isidore Phillips

HIV and AIDS

HIV infection is spreading rapidly among young people in India. With more than 30 percent of new infections in 2006 in the 15–29-year age group, the need to address the vulnerability of this population subgroup is pressing. Existing literature shows that young men subscribe to norms of masculinity that lead to risky behavior patterns. Misinformation about HIV coupled with a low perception of risk to themselves make young men even more vulnerable. To bring about social and attitude change in the long-term, communication strategies that are evidence-based, culturally appropriate, and designed in consultation with target audiences are needed. The Population …