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Advertising Preferences Among College Students, Bianca A. Vasvani
Advertising Preferences Among College Students, Bianca A. Vasvani
Psychology and Child Development
The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …
Coping With Economic Stressors: Religious And Non-Religious Strategies For Managing Psychological Distress, Jonathan Karl Feil
Coping With Economic Stressors: Religious And Non-Religious Strategies For Managing Psychological Distress, Jonathan Karl Feil
All Graduate Theses, Dissertations, and Other Capstone Projects
The current economic downturn has increased concerns over job insecurity and the potential negative effects of job insecurity and other economic stressors for individuals. While there is a great deal of research on traditional (non-religious) methods of coping with work stress (e.g., Latack, 1986), there has been little research concerning the impact of religious methods of coping on mitigating the effects of work-related stressors. This is true even though a significant amount of research has demonstrated that religious coping methods are effective at reducing negative effects of a wide variety of stressors. Specifically, the current study looked at the effectiveness …