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Optimizing The Level Of Customization For Products In Mass Customization Systems, Sami Spahi
Optimizing The Level Of Customization For Products In Mass Customization Systems, Sami Spahi
Electronic Theses and Dissertations
Mass customization (MC) was developed to capitalize on the combined benefits of economies of scale and economies of scope. Balancing the tradeoffs involved in an MC system warrants the determination of the degree or the extent of customization. Most of the literature views the degree of customization as how early or how far the customer is integrated in the production cycle, which is defined as the order decoupling point. In this study we are addressing the degree of customization from a product structural perspective. There are two objectives in this research. The first is to develop a unit of measurement …
Mass Customization Strategies And Their Relationship To Lean Production In The Homebuilding Industry, Isabelina Nahmens
Mass Customization Strategies And Their Relationship To Lean Production In The Homebuilding Industry, Isabelina Nahmens
Electronic Theses and Dissertations
Current housing trends point to an increasing interest from homebuyers to demand houses that reflect their personal and unique styles, and which are individually configured according to these needs (NAHB, 2004). These homebuyers in turn are unwilling to settle for standard models that sacrifice what they really want in a home. At the same time this creates pressure on builders who are reluctant to sacrifice production efficiencies by deviating from standard models. Such customization desired by demanding customers can disrupt the entire estimating, production, delivery and management process, making it even more difficult to manage homebuilding efficiently and effectively. The …