Digital Commons Network^™

Instead Of Predicting The Future, We Should Get On With Creating The Future, Shweta Midgil, Richard Smith

Research Collection Lee Kong Chian School Of Business

It is important to note that there is a lot of hype about “Digital Disruption” these days. We see too many organizations trying to take on the topic of “Digital” without really focusing their efforts on something that is meaningful to the people in the organization. Leaders going around talking about digital disruption or digital transformation does not serve any purpose – only creates anxiety and uncertainty. In other words, leaders would be better served to break down the topic into meaningful topics that are linked to areas of the business.