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Extending To Fashion Category: An Exploratory Study On An Auto Brand Extension, Langchao Zhang
Extending To Fashion Category: An Exploratory Study On An Auto Brand Extension, Langchao Zhang
LSU Master's Theses
Brand extension has been one of the most commonly used marketing strategies. Many industries use existing well-known brand names to launch new lines or categories to reduce the cost for creating awareness. Auto companies have been increasingly looking for opportunities of broadening their brand halo to gain more profit, while the billion-dollar global fashion industries have been seeking the chance of brand extensions from established durable brands. Previous research has examined the factors affecting consumers’ attitude toward brand extension, however, the majority of brand extensions are reportedly not successful. There are no known studies investigating the case of extending into …
Validation Of The Remote Food Photography Method To Quantify Intake Of Infant Formula, Abby Duhe
Validation Of The Remote Food Photography Method To Quantify Intake Of Infant Formula, Abby Duhe
LSU Master's Theses
Childhood obesity rates have more than tripled since the 1970s, and this increased prevalence is cause for concern as childhood obesity increases the risk of adult obesity and other comorbid diseases. Evidence suggests that the origins of obesity can be identified in infanthood. Accurate methods of assessing food intake in infants can be utilized to establish effective feeding practices in infanthood and to assess the relationship between infant feeding practices and the risk of childhood obesity. Current methods are either subjective or have limited ability for widespread use beyond clinical research settings due to cost and high burden. The aim …
Translating The Fashion Story: Analyzing Fashion Captions In Two Women's Magazines, Ehimwenma O. Vosper-Woghiren
Translating The Fashion Story: Analyzing Fashion Captions In Two Women's Magazines, Ehimwenma O. Vosper-Woghiren
LSU Master's Theses
Fashion magazines are the most accessible source for women to learn the latest about fashion and trends. Publishing company Condé Nast owns many consumer fashion magazines including the American editions of Lucky and Vogue. Even though both magazines are classified under the genre of fashion, these magazines are branded differently. Vogue features editorial styling, which is garments arranged lavishly and creatively for the glossy fashion spreads. However, Lucky magazine contains both editorial and lifestyle styling. To reinforce the styled image, fashion magazines place captions in these editorials. Captions transform these garments into written language. Since each magazine uses different types …