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"We Hear You, We See You, And We Are With You." An Analysis Of Npc Sorority Chapter Social Media Messages, Michael A. Goodman, Georgianna Martin, Aaron George
"We Hear You, We See You, And We Are With You." An Analysis Of Npc Sorority Chapter Social Media Messages, Michael A. Goodman, Georgianna Martin, Aaron George
Journal of Sorority and Fraternity Life Research and Practice
In this critical discourse analysis, we examined the most popular non-video-based social media platforms of 33 National Panhellenic Conference (NPC) sorority chapters. This study includes chapters at or approaching 25% “racially/ethnically diverse” membership, a term, and status determined by NPC and campus-based advisors. We analyzed posts from 2019-2022 and how, if at all, these sororities espoused diversity, equity, and/or inclusion (DEI) in their posts. Notable findings involve a spike in DEI posts during June 2020 and a signal of support for lesbian, gay, bisexual, transgender, and queer(+) identities and issues.
Beyond June: (Re)Visiting Sorority/Fraternity Messages About Lgbtq+ Identities And Issues From 2020 - 2021, Michael A. Goodman, Aaron George, Sarah Simi Cohen, Lorae V. Bonamy-Lohve
Beyond June: (Re)Visiting Sorority/Fraternity Messages About Lgbtq+ Identities And Issues From 2020 - 2021, Michael A. Goodman, Aaron George, Sarah Simi Cohen, Lorae V. Bonamy-Lohve
Journal of Sorority and Fraternity Life Research and Practice
In this critical discourse analysis (CDA), we examine 140 inter/national social sorority and fraternity organizations and their messages– and lack thereof–regarding lesbian, gay, bisexual, transgender, and queer (LGBTQ+) identities and issues. Just 1.24% (507) of total posts (40,778) during 2020-2021 were about LGBTQ+ identities and issues. Despite the immense increase in LGBTQ+ recognition for most sororities and fraternities during Pride Month (June), CDA allowed us a criticality of these messages, both within and outside of Pride Month. Recommendations include being explicit about “LGBTQ+” framing, and also call for continued research to understand how organizations and members engage online.