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A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
Graduate Theses and Dissertations
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …
A Pictorial History Of The Drury College Student: The First Fifty Years, Mindy Maddux Gay
A Pictorial History Of The Drury College Student: The First Fifty Years, Mindy Maddux Gay
Graduate Theses and Dissertations
Established in 1873, Drury College in Springfield, Missouri, provided a unique experience for their undergraduate students. A limited amount of research has been conducted on the institution but no work has been done to specifically look at the undergraduate student experience. Using archival research methods and information from literature on image based research; the researcher has created a pictorial history of Drury College utilizing photographs, images, and archival documents. The specific research questions asked were: How do archival images and documents of Drury University's first 50 years describe the undergraduate student's experience, specifically in the area of their involvement and …
College Student Mental Health: The Relationship Between Depression And Emotional Intelligence Using The Student Relationships Assessment, Andre George Broquard
College Student Mental Health: The Relationship Between Depression And Emotional Intelligence Using The Student Relationships Assessment, Andre George Broquard
Graduate Theses and Dissertations
The purpose for conducting this study was to investigate the relationship between emotional relational intelligence (ERQ) and depression in college students. The significance of this study is based on the additional support that can be provided to students with increased information and understanding of emotional relational intelligence and depression. In an effort to help college students achieve their educational goals and aspirations, the researcher suggests that emotional relational intelligence can be beneficial. The relationship between depression and emotional relational intelligence may provide insight on how to support and care for college students who are struggling with depressive symptomology. The results …
From High School To College: Factors Shaping The Collegiate Experience, Mary Jane S. Secuban
From High School To College: Factors Shaping The Collegiate Experience, Mary Jane S. Secuban
Graduate Theses and Dissertations
The purpose for conducting this study was to develop an understanding of undergraduate college students' Social readiness for the collegiate experience. The study made use of a qualitative approach and a narrative research design that used focus group interviews. The seven focus group interviews were conducted at four sites across the Southern and Midwest United States, including different institutional types. These institutions included a community college, private college, research and comprehensive state university. A total of 21 undergraduate first- and second-year students participated. The findings included external factors such as parents, siblings, friends and teachers having a significant influence over …
Factors Affecting Institutional Choice Of Minority Students Admitted To Institutions In The Council For Christian Colleges And Universities, Christopher Lee Confer
Factors Affecting Institutional Choice Of Minority Students Admitted To Institutions In The Council For Christian Colleges And Universities, Christopher Lee Confer
Graduate Theses and Dissertations
The study examined the factors that affected minority students' choice to enroll at private faith-based 4-year institutions in the Council of Christian Colleges and Universities (CCCU) in the United States. These factors included: minority students' demographic and background characteristics, financial factors, perceived institutional characteristics, and institutional marketing strategies. The theoretical framework for this study focused on Maguire and Lay's (1981) college choice model as well as Hossler and Gallagher's (1987) three phase college choice theory. This study also drew on the Critical Race Theory as a lens through which to examine minority student college choice. The study utilized the data …