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White Space: An Overlooked Element Of Design, Samantha Coates May 2014

White Space: An Overlooked Element Of Design, Samantha Coates

Mahurin Honors College Capstone Experience/Thesis Projects

There are many different elements used to enhance visual appeal in Advertising and Graphic design. While all elements of design are important, arranging all of these components effectively, affects the overall visual appeal to viewers. The use of space may be thought of as the single, most important element of design. How things are arranged contributes to how effective an advertisement is to its audience. While space is important, it is also vastly taken for granted, specifically in the form of “white space.” Whitespace is important to visual appeal in many ways. This includes readability, viewer perception of brand image, …


Central Falls Welcome Sign Project Phase 2, Lindsay Guastefeste, Elyssa Roketenetz, Jorge Saenz, Jake Wheeler, Arnold Robinson Jan 2014

Central Falls Welcome Sign Project Phase 2, Lindsay Guastefeste, Elyssa Roketenetz, Jorge Saenz, Jake Wheeler, Arnold Robinson

Graphic Design

For this design, the intent was to create a completely different identity for the City of Central Falls, as well as create a stronger connection with the state of Rhode Island. The curved shape that is created by the top portion of the design suggests a relationship with the Ocean State and the symbol of the wave that is seen throughout the State and even its license plate. It also creates a more modern approach with its abstract shape as well as creates a new and recognizable destination for tourists and locals. The use of brick for the base suggests …