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Montana Residents' Attitudes Towards Tourism - 2023, Carter Bermingham, Megan Schultz, Matthew Pettigrew
Montana Residents' Attitudes Towards Tourism - 2023, Carter Bermingham, Megan Schultz, Matthew Pettigrew
Institute for Tourism and Recreation Research Publications
A summary of Montana residents' attitudes towards tourism from the 2023 season. Overall, results from this study show that Montana residents hold a generally positive attitude towards tourism in the state. Residents are aware of the economic benefit that tourism provides to their communities, and agree that the overall benefits outweigh the negative impacts. Perceptions of crowding at the statewide and community level appear to be easing from previous years.