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Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank
Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank
Student Research Symposium
Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …
Digital Refuse: Canadian Garbage, Commercial Content Moderation And The Global Circulation Of Social Media’S Waste, Sarah T. Roberts
Digital Refuse: Canadian Garbage, Commercial Content Moderation And The Global Circulation Of Social Media’S Waste, Sarah T. Roberts
Media Studies Publications
The story of a rogue Canadian garbage barge attempting to offload illegal garbage in the Philippines opens this article on techno-trash, in order to underline both the relationships between countries of the Global North with countries of the Global South in matters of waste, as well as to reframe discussions of techno-trash as one fundamentally tied to material things. The definition of techno-trash is then expanded, to cover digital detritus created through an entirely digital set of practices I term “Commercial Content Moderation.” The attempt to offload mounds of e-waste and the similar ways in which a great deal of …
Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts
Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts
Media Studies Publications
In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …