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How Do Family Background And Self-Esteem Affect An Individual’S Perception Of Gender-Role Portrayal In Online Advertisements?, Cera T. Crowe, Aimee P. Meader Dr. Oct 2016

How Do Family Background And Self-Esteem Affect An Individual’S Perception Of Gender-Role Portrayal In Online Advertisements?, Cera T. Crowe, Aimee P. Meader Dr.

The Winthrop McNair Research Bulletin

The purpose of this study is to further understand the relationship of family background and how it affects self-esteem and the perception of gender roles in online imagery. This study focuses on how our history serves as a lens to see gender roles. The schema theory, created by Robert Axelrod, is a model suggesting that people have a “pre-existing assumption about the way the world is organized” (Axelford, 1974). Furthering this theory is Bem's (1981) Gender Schema Theory, which proposes that one's sexual self-concept affects how one structures items in memory. These theories, applied to the understood roles and activities …


But What Does “It” Mean: An Analysis Of Feminist & Mainstream Pornographies, Alexandra S. Melnick 2225930 Apr 2016

But What Does “It” Mean: An Analysis Of Feminist & Mainstream Pornographies, Alexandra S. Melnick 2225930

SEWSA 2016 Intersectionality in the New Millennium: An Assessment of Culture, Power, and Society

In this project, I am interested in how we as a culture talk and make stories about heterosexual non-fetish pornography that contains fellatio scenes. Fellatio, being a site of social power and relation, can be conceptualized and portrayed in different ways based on the ideology and intentions of the context a text portraying fellatio it is created in. In this project I reasoned that mainstream pornography and feminist pornography would show fellatio in different ways, revealing the basic differences in each genre’s content and execution. To this effect, I analyzed six films from both feminist and mainstream pornographies and have …