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Gender, Race, Sexuality, and Ethnicity in Communication

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Theses/Dissertations

2021

Social media

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Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou Sep 2021

Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou

Dissertations, Theses, and Capstone Projects

The makeover montage trope is one of the most recognizable in media content aimed at young women, sending the message that social status and acceptance are only a new outfit and face of makeup away. While this trope and its message have been heavily critiqued by scholars, the message that beauty—and all its social benefits—can be achieved through consumerism has not disappeared, though the means by which this message is conveyed has changed. As a result of companies co-opting feminist rhetoric, conforming to standards of beauty has been recast as a “choice” one makes for herself, often wrapped in the …


Teaching College Athletes Social Media Appropriateness, Christina Murray Jan 2021

Teaching College Athletes Social Media Appropriateness, Christina Murray

University of the Pacific Theses and Dissertations

It may come as no surprise that Twitter is the most popular social media platform where student athletes, particularly men, post inappropriate content. Male student athletes’ inappropriate tweets have become such a problem for universities, athletic departments, and the NCAA that coaches are forced to place a ban on their players’ social media usage or hire third party monitoring systems. Unfortunately, these reactive responses have not alleviated the problem of athletes differentiating what content is appropriate or inappropriate to tweet on their Twitter accounts. Analysis of the data collected from scholarly journal articles, textbooks, and popular press articles revealed that …