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Gender, Race, Sexuality, and Ethnicity in Communication

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Theses : Honours

Theses/Dissertations

2005

Men in advertising

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How To Play The Game: Constructing Australian Masculinities In An Increasingly Mediated World, Carl Broman Jan 2005

How To Play The Game: Constructing Australian Masculinities In An Increasingly Mediated World, Carl Broman

Theses : Honours

Increasing research into social constructions of gender, have begun focusing on the study of male behaviour, or masculinity. The study of hegemonic masculinities helps display the dominant forms of socialised acceptable behaviour and expose artificial constructions of gender difference. Concerning trends in destructive masculine behaviour may find relationships with other forms of social disconnection linked with late capitalism. I look at how direct localised contributions to constructing masculinities have been disempowered by the expansion of the Western corporate economy. The culture of popular sport has been transformed to create an individual identification with Australian Rules Football and its masculinities, that …