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Mutable Means: An Exploration Of Communication And Identity Through Visual And Verbal Deconstruction, Reina Castellanos
Mutable Means: An Exploration Of Communication And Identity Through Visual And Verbal Deconstruction, Reina Castellanos
Electronic Theses and Dissertations
Increasingly defined by my status as a Nonimmigrant Alien, I have lived longer in the United States than in my native Venezuela. Knowing my stay in this country will be temporary, I examine feelings of uncertainty about my future by deconstructing communication—both visual and verbal. Through ambiguity I express anxieties on my personal circumstances and retain objectivity in regard to my process through intellectual inquiry. I layer words, images, and sound to mirror my frustrations, and project the conflict of my internal dialogue.
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …