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Articles 1 - 7 of 7
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A League Of Their Own: A Textual Analysis Of The Spiral Of Silence, Media Representation, And The Intersection Of Gender And Race In Politics, Asya Symone Robinson
A League Of Their Own: A Textual Analysis Of The Spiral Of Silence, Media Representation, And The Intersection Of Gender And Race In Politics, Asya Symone Robinson
Seton Hall University Dissertations and Theses (ETDs)
Within the past fifty years, women and women of color have become active in the USA political sphere. However, there is still a visible gender and racial gap in politics that can be associated with uneven societal progression. This gap is documented through the media representation of women in politics. Analysis of the media coverage of Geraldine Ferraro, Sarah Palin, and Kamala Harris revealed four themes: Experience, Strength, Likeability, and Appearance. These themes are used to misrepresent women in politics and influence voter evaluations. This study analyzed how the layer of the evaluations is dependent upon not only gender but …
Advancing Women In The Public Relations Industry Through Mentorship, Male Allyship, And Overcoming Gender Biases, Emily High
Seton Hall University Dissertations and Theses (ETDs)
Women make up a majority of the public relations industry, but they are less likely to hold leadership positions. This study examined best practices to advance women in public relations. Through a cross-case analysis of two male allyship programs in the workplace, four themes were found: Listening to Women, Leaders Working Together, Not Just a Women’s Issue, and how Overcoming Gender Biases Leads to Unbiased Training. Then, a best practice guide and training plan were developed for how to promote an environment of gender equality in the public relations industry.
Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia
Tweeting During A Crisis: Best Practices For Public Relations (Pr) Professionals For Reputation Management During Racial Bias Cases, Gabrielle Vanadia
Seton Hall University Dissertations and Theses (ETDs)
There are multiple message strategies utilized for public relations (PR) when communicating information on Twitter during a crisis. The purpose of this study was to determine the most effective reputation repair practice(s) used during racially bias related crises surrounding three retail companies. Tweets from the crisis response phase conveying apology, corrective action, denial, evasion of responsibility, and reduce offensiveness were examined in terms of likes, retweets, and replies through a case study and textual analysis approach. Results revealed that the reduce offensiveness strategy yielded the highest overall engagement and produced a best practices guide for future public relations professionals.
Tackling Toxicity: Identifying And Addressing Toxic Behavior In Online Video Games, Matthew Lapolla
Tackling Toxicity: Identifying And Addressing Toxic Behavior In Online Video Games, Matthew Lapolla
Seton Hall University Dissertations and Theses (ETDs)
Online video games are plagued with toxic behavior, which has a strong potential to cause a reputation crisis for online video game developers. A grounded theory study was conducted to determine what online video game players consider to be toxic. An analysis of online forums for Overwatch and League of Legends was conducted alongside the observation of player behavior in Apex: Legends. Behaviors that were found to be toxic include flaming, poor teamwork, trolling, cyberbullying, and hate speech. The results were used to create a series of recommendations for online video game developers in their attempts to address toxicity. …
Afro-Latinx Online Communities: Creating Connections Through Social Action., Rita Damiron Tallaj
Afro-Latinx Online Communities: Creating Connections Through Social Action., Rita Damiron Tallaj
Seton Hall University Dissertations and Theses (ETDs)
Considering the power of online media to create communities, this thesis examines how the power of social media is harnessed by the Afro-Latinx individuals to mobilize and call to actions those who identify under the same social category and create a powerful online community to come together in support and advocacy virtually. Through a digital ethnography, this research observes three Instagram pages and performs a textual analysis on 3 posts to further understand the Afro-Latinx community and their adoption of Instagram to create online communities. Find-ings emphasize the importance of creating and maintaining a niche, user engagement and mem-ber satisfaction
Understanding The Perspectives Of Potential Minority Participants On Clinical Trial Enrollment, Saliha Akhtar
Understanding The Perspectives Of Potential Minority Participants On Clinical Trial Enrollment, Saliha Akhtar
Seton Hall University Dissertations and Theses (ETDs)
Research has shown that there continues to be insufficient recruitment of minorities in clinical trials. By eliminating this group from research, not only does it impact the success of clinical trials by making it more difficult to achieve recruitment targets, but it also leads to an inability to identify appropriate treatments and interventions for all individuals, especially as racial/ethnic factors can play a role in the efficacy and safety of a treatment and intervention. The purpose of the study was to understand the perspectives of minority healthcare students/professionals on clinical trial enrollment. Focusing on this population would shed light on …
An Analysis Of Cross-Gender Differences In Computer-Mediated Communication In The Workplace, Stephen P. Duff
An Analysis Of Cross-Gender Differences In Computer-Mediated Communication In The Workplace, Stephen P. Duff
Seton Hall University Dissertations and Theses (ETDs)
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