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Sweetness And Femininity: Fashioning Gendered Appetite In The Victorian Age, Michael Krondl Feb 2022

Sweetness And Femininity: Fashioning Gendered Appetite In The Victorian Age, Michael Krondl

Dissertations, Theses, and Capstone Projects

Since at least the nineteenth century sweetness and a preference for sweet foods has been linked to femininity. Western, middle-class women learned and reproduced normative gendered dietary behavior due to both private and public pressure to control their appetites and those of their children. In performing their gendered roles, they came to embody them through everyday rituals such as teatime. Sugary foods and drinks served as necessary props in these performances. Theorists, most prominently Jean-Jacques Rousseau, began to propose a linkage of sweet foods with femininity in the seventeen hundreds. In the following century, the medical profession explained women’s tastes …


Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent Jan 2022

Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent

Dissertations

The aim of this research is to evaluate the wine sector in Ireland and its impact on the wine consumption culture that is being promoted here as a result. With supermarkets leading in terms of sales, this study evaluates the product offering of the various types of retailers and the attainability of the same to different demographics of consumer. A high level of government intervention in the industry is highlighted throughout the study, the intention and subsequent successes and failures are examined. A comparison to the rest of Europe and the United Kingdom is carried out to understand Ireland’s position …