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Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Writing In Film Studies: Poetics And Pedagogy, Bryan Mead
Writing In Film Studies: Poetics And Pedagogy, Bryan Mead
Graduate Research Theses & Dissertations
The focus of this dissertation is writing instruction inside undergraduate film courses. While the existence of textbooks devoted to teaching students how to write about film highlights the need for such instruction, evidence suggests many courses underuse or neglect such texts. Instead, most instructors focus their efforts on content instruction, expecting students to translate an increased content knowledge into written argumentation. Yet, as is the case across the disciplines, students struggle to write successfully in these disciplinary courses. One of the main reasons for this disparity between instructor expectation and student success is the notion of disciplinarity, and how influential …