Digital Commons Network^™

Retrograde Returns Of The American Housewife: Reimagining An Old Character In A New Millennium, Ruth Emelia Wollersheim

Theses and Dissertations

This dissertation explores the immensely popular return of the housewife character in the twenty-first century. From films like The Stepford Wives (2004), to television dramas like Desperate Housewives (2004-2012) and The Good Wife (2009- ), to reality shows like Wife Swap (2004- ), Bravo’s The Real Housewives franchise (2006- ), Basketball Wives (2010- ), Mob Wives (2011- ), and most recently on the blogosphere with personalities like The Pioneer Woman, Ree Drummond, the housewife character has reentered our imaginations on a mass scale. This anachronistic character trend is in stark contrast to the urban, working superwoman ideal of the 1980s …

Being "Like A Girl" In The Twenty-First Century: Branding And Identity Through Cultural Conversation, Jane A. Condon

Scripps Senior Theses

Branding exists at the intersection of culture and economics and is an increasingly important tool in distinguishing commodities. Over the past few years, more and more companies have started to use discourses of female empowerment, celebrating femininity, womanhood, and all things “girly” to sell their products - spiking sales, racking up millions of online views, and starting important conversations in the process. Procter & Gamble's “Like A Girl” campaign for Always creates a productive tension and way of thinking about both brand and buyer. The “Like A Girl” campaign is unique because it presents a feminist message to and about …

Navegando Las Barreras Entre El Patriarcado Y El Poder Femenino: Un Análisis De La Representación De La Mujer En El Cine Español Desde 1948 A 2014, Olivia Sloan Marple

Honors Theses and Capstones

Este ensayo tratará del papel de la mujer en el cine español y como las representaciones de la mujer en el cine se conectan con lo que pasa en la sociedad española. Específicamente, mostrará que el poder del papel de la mujer se correlaciona con la deconstrucción de los roles de género en la sociedad patriarcal y la fluidez de género representadas en las películas.

Además, este ensayo intenta demostrar que no vemos una trayectoria directa de la representación de la liberación femenina en el cine español. Efectivamente, el poder de los papeles femeninos no tienen que ver con la …

Hamlet #Princeofdenmark: Exploring Gender And Technology Through A Contemporary Feminist Re-Interpretation Of Hamlet, Allegra B. Breedlove

Scripps Senior Theses

Exploring the process of designing, producing, directing and starring in a multimedia feminist re-interpretation of Shakespeare's Hamlet set in a contemporary social media landscape.