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Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen May 2024

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …


#Hotgirlsemestersyllabus, Katrina Marie Overby, Gheni Platenburg, Niya Pickett Miller Feb 2024

#Hotgirlsemestersyllabus, Katrina Marie Overby, Gheni Platenburg, Niya Pickett Miller

Feminist Pedagogy

No abstract provided.


Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan Feb 2024

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.


“America’S Nervous Breakdown”: Mary Hartman, Mary Hartman, Popular Psychology, And The Demise Of The Housewife In The 1970s, Kate L. Flach Nov 2023

“America’S Nervous Breakdown”: Mary Hartman, Mary Hartman, Popular Psychology, And The Demise Of The Housewife In The 1970s, Kate L. Flach

Journal of 20th Century Media History

In 1976, soap opera satire Mary Hartman, Mary Hartman (MH, MH) debuted and reached an estimated 55 million households. Produced by Norman Lear, the central storyline developed during the first season involved the mental breakdown of Mary Hartman (Louise Lasser), a typical consumer housewife who Lear claimed metaphorically represented the United States. Portraying a discontent housewife with mental illness as a proxy for the nation reflects how ubiquitous popular psychology became in explaining American anxieties over the transformations of the family and politics. An analysis of tape-recorded writers meetings reveals that the show’s creators pulled from contemporary books, theories, and …


From Patriarchal Stereotypes To Matriarchal Pleasures Of Hybridity: Representation Of A Muslim Family In Berlin, Rahime Özgün Kehya Dr Oct 2023

From Patriarchal Stereotypes To Matriarchal Pleasures Of Hybridity: Representation Of A Muslim Family In Berlin, Rahime Özgün Kehya Dr

Journal of Religion & Film

Sinan Çetin’s blockbuster Berlin in Berlin (1993) is a Turkish-German co-production. In contrast to certain representational tendencies with German orientalism or Turkish occidentalism, it deconstructs the intersectional structures of migration, religion, and gender. The portrayal of religion in films about Turkish-German labour migration is a kind of cultural narcissism often projected into national cinema by denigrating the faith of the other and glorifying one’s own religion. However, perspectives at such intersections are critical and require sensitivity in filmmaking, as films can create prejudice or help build peaceful relationships around these sensitive issues. The paper employs discourse analysis in linking Derrida’s …


White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy Aug 2023

White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy

Markets, Globalization & Development Review

Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …


“She Was No Taller Than Your Thumb. So She Was Called Thumbelina”: Gender, Disability, And Visual Forms In Hans Christian Andersen’S “Thumbelina” (1835), Hannah J. Helm Jun 2023

“She Was No Taller Than Your Thumb. So She Was Called Thumbelina”: Gender, Disability, And Visual Forms In Hans Christian Andersen’S “Thumbelina” (1835), Hannah J. Helm

Journal of Gender, Ethnic, and Cross-Cultural Studies

This article explores representations of femininity and disability in Hans Christian Andersen’s fairy tale “Thumbelina” (1835) and select examples of his paper art. In this article, I argue that, on one level, the fairy tale and Andersen’s own paper cuttings uphold feminine and ableist norms. However, on another level, these literary and visual forms simultaneously work to destabilise social prejudices and challenge bodily normativity. I explore how characters and themes associated with the fairy tale and paper art can be (re)read in strength-based ways. In the story, Thumbelina experiences the world through her smallness, and key themes including accessibility, physical …


Gender, Race, And Religion In An African Enlightenment, Jonathan D. Lyonhart Apr 2022

Gender, Race, And Religion In An African Enlightenment, Jonathan D. Lyonhart

Journal of Religion & Film

Black Panther (2018) not only heralded a new future for representation in big-budget films but also gave an alternative vision of the past, one which recasts the Enlightenment within an African context. By going through its technological enlightenment in isolation from Western ideals and dominance, Wakanda opens a space for reflecting on alternate ways progress can—and still might—unfold. More specifically, this alternative history creates room for reimagining how modernity—with its myriad social, scientific, and religious paradigm shifts—could have negotiated questions of race, and, in turn, how race could have informed and redirected some of the lesser impulses of modernity. Similar …


The Unfinished Hope Of Gower's Transgender Children, Gabrielle M.W. Bychowski Mar 2022

The Unfinished Hope Of Gower's Transgender Children, Gabrielle M.W. Bychowski

Accessus

This article examines two of Gower's tales from the Confessio Amantis that deal with trans youths: Iphis and Narcissus. Considering these two tales together, I ask the question: why does one story end with hopeful futurity for the trans masculine youth and the other end with death and the absence of futurity for the trans feminine youth. Connecting these medieval texts to premodern contexts and then with modern contexts, I map the trajectory of centuries long problems facing trans youths. In the end, I conclude that trans youth possess a healthier and more stable future when they receive trans affirming …


Male And Female Interactions: A Multimodal Analysis Of Shonen Manga, Alexandria Perez Feb 2022

Male And Female Interactions: A Multimodal Analysis Of Shonen Manga, Alexandria Perez

The Montana English Journal

A qualitative multimodal content analysis of popular manga examined how female and male character interactions represented gender roles. An analytical tool was developed using multimodal, semiotic, social semiotic, gender, and feminist theories to understand representations of males and females in this popular media. This study showed that traditional gender norms are still present in manga, but there are some that break stereotypes. Also, in using both textual and visual elements to interpret multimodal texts, understanding of character interactions were enhanced because the intermodal interactions created new meaning. Implications suggest positive outlooks for manga being used as an educational tool by …


Aoife Connolly. Performing The Pied-Noir Family: Constructing Narratives Of Settler Memory And Identity In Literature And On-Screen. Lexington Books, 2020., Tessa Nunn Aug 2021

Aoife Connolly. Performing The Pied-Noir Family: Constructing Narratives Of Settler Memory And Identity In Literature And On-Screen. Lexington Books, 2020., Tessa Nunn

Studies in 20th & 21st Century Literature

Review of Aoife Connolly. Performing the Pied-Noir Family: Constructing Narratives of Settler Memory and Identity in Literature and On-Screen. Lexington Books, 2020. ix, 223 pp.


Bibliometric Analysis Of Publications Discussing The Construction Females Heroism Worldwide (1958-2021), Cut Novita Srikandi Jul 2021

Bibliometric Analysis Of Publications Discussing The Construction Females Heroism Worldwide (1958-2021), Cut Novita Srikandi

International Review of Humanities Studies

The number of gender studies related to female heroism varies, however to the best of our knowledge, no bibliometric studies have been conducted to examine research trend related to the construction of female heroism in history. Therefore, the aims of this research to investigate the trend of publication related to the female heroism by utilizing bibliometric analysis which become parameter to evaluate and visualize the worldwide publication focus on the development of gender studies. Herein, we identified 753 research articles in English from Scopus database which were published from 1958 – 2021. According to our findings, we highlighted that the …


The Inappropriate/D Fantastic: A Proposal Beyond Feminism, Teresa López-Pellisa Mar 2021

The Inappropriate/D Fantastic: A Proposal Beyond Feminism, Teresa López-Pellisa

CLCWeb: Comparative Literature and Culture

Teresa López-Pellisa’s article “The Inappropriate/d Fantastic: A Proposal Beyond Feminism” discusses a type of narration that goes beyond the feminist fantastic. These are fantastic texts permeated not only by a feminist discourse, but by intersectionality, transfeminism, ecofeminism, cyberfeminism, post-humanism, xenofeminism and/or necropolitics as well. Borrowing the term inappropriate/d others from Donna Haraway (The Promises of Monsters), who in turn takes it from the feminist theorist Trinh Minh-ha, we can analyze those fantastic stories that call into question the categories of gender, class, race and sexuality established by Western enlightened humanism. These types of non-mimetic narrations have …


Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss Jan 2021

Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss

Peace and Conflict Studies

The paper studies the immense opposition to a nonviolent campaign against the practice of moral policing in Kerala to understand the dominant spaces, collective identities, and discourses that give shape to the outrage of public morality in India. The campaign through its politics specifically targeted rightwing and political groups as well as socially embedded familial and institutional structures that exercise control over individuals through patriarchal regimes. The adverse reaction to the campaign revealed that collective aggression or violence can be used to impose majoritarian values and exert social control through the authority of public morality and everyday acts of moral …


Posters, Handkerchiefs And Murals: Visual Gender Separation During The Troubles, Bradley Rohlf Jul 2020

Posters, Handkerchiefs And Murals: Visual Gender Separation During The Troubles, Bradley Rohlf

Irish Communication Review

The Troubles in Northern Ireland provide a complex and intriguing topic for many scholars in various academic disciplines. Their violence, publicity and tragedy are common themes that elicit a plethora of emotional responses throughout the world. However, the very intimate nature of this conflict creates a much more complex system of friends, foes and experiences for those involved. While the very heart of the Irish nationalist movement is founded on liberal and progressive concepts such as socialism and equality, the media associated with it sometimes promote tradition and conservatism, especially regarding gender. This critical study examines a sociopolitical struggle through …


Music Magazines And Gendered Space: The Representation Of Artists On The Covers Of Hot Press And Rolling Stone, Yvonne Kiely Jul 2020

Music Magazines And Gendered Space: The Representation Of Artists On The Covers Of Hot Press And Rolling Stone, Yvonne Kiely

Irish Communication Review

Over the past two decades the commercial music magazine industry has lapsed into a deepening cycle of continuous decline. The demise of the widely popular UK pop music magazine, Smash Hits, in 2006 and the announcement of the final print issue of NME in 2018 has been accompanied by music magazines worldwide reporting year-on-year declines in sales and readership. Meanwhile research has found that portrayals of gender on music magazine covers are largely unrepresentative and unreflective of social heterogeneity – yet the gendered media histories of the industry’s enduring and iconic music magazines remain largely under researched. In order …


The Many Editions Of The Front Page: How Gender Shapes The Story, Nicole Moore Mar 2020

The Many Editions Of The Front Page: How Gender Shapes The Story, Nicole Moore

Conspectus Borealis

No abstract provided.


Undiagnosing Iphis: How The Lack Of Trauma In John Gower’S “Iphis And Iante” Reinforces A Subversive Trans Narrative, C Janecek Oct 2019

Undiagnosing Iphis: How The Lack Of Trauma In John Gower’S “Iphis And Iante” Reinforces A Subversive Trans Narrative, C Janecek

Accessus

Trauma has long played a role in queer narratives, including Ovid’s “Iphis and Ianthe”, which many scholars have interpreted as reinforcing heteronormativity through Iphis’s transformation into a man in order to marry Ianthe. However, I argue that John Gower’s rendition of this tale reframes Iphis as a trans man and allows us to understand the poem as a subversive trans narrative that revolts against cisnormative conceptions of gender. Utilizing Judith Butler’s writing on the medicalization of gender, I explore the relationship between trauma, performance, and gender within the Ovidian and Gowerian versions of Iphis.


Seeing (As) The Eroticized And Exoticized Other In Spanish Im/Migration Cinema: A Critical Look At The (De)Criminalization Of Migrants And Impunity Of Hegemonic Perpetrators, Maureen Tobin Stanley Jun 2019

Seeing (As) The Eroticized And Exoticized Other In Spanish Im/Migration Cinema: A Critical Look At The (De)Criminalization Of Migrants And Impunity Of Hegemonic Perpetrators, Maureen Tobin Stanley

Studies in 20th & 21st Century Literature

This article examines cinematic perspective in six Spanish im/migration films to show that by resituating the identification from an alignment with that of a hegemonic character (who accepts the systematic bias that confers impunity to perpetrators) to identification with a criminalized migrant subject, these films 1) denounce systemic intersectionality that confers impunity to perpetrators and criminalizes the racialized and/or feminized other and 2) aim at fostering empathy in the hegemonically identified viewer. Parameters for the selection of the six films are: immigration to Spain, African (whether geographic or ethnic) origins, eroticization of the migrant, objectification/(ab)use/commodification/victimization of the Other, criminalization of …


Vulnerability And Resistance In Carmen Aguirre’S Mexican Hooker #1, Cinta Mesa Mar 2019

Vulnerability And Resistance In Carmen Aguirre’S Mexican Hooker #1, Cinta Mesa

CLCWeb: Comparative Literature and Culture

In her article, “Vulnerability and Resistance in Carmen Aguirre’s Mexican Hooker#1,” Cinta Mesa examines Chilean-Canadian playwright and actress Carmen Aguirre’s latest autobiographical novel, Mexican Hooker#1, to analyze Latina vulnerability in relation to exile, emigration, gender violence and stereotypes. The article relies upon Judith Butler’s definition of vulnerability (20), which is excluded from official texts. The consequences of these types of trauma, which are written on female bodies, are expressed through post-traumatic stress disorder. The author expresses the difficulty of acting because of her post-traumatic stress disorder symptoms and the challenges she meets on her way to heal herself and …


The Commodified Body And Post/In Human Subjectivities In Frears’S Dirty Pretty Things And Romanek’S Never Let Me Go, Rocio Carrasco Mar 2019

The Commodified Body And Post/In Human Subjectivities In Frears’S Dirty Pretty Things And Romanek’S Never Let Me Go, Rocio Carrasco

CLCWeb: Comparative Literature and Culture

Following new materialist analysis, this article takes the body as the central locus of analysis, and relates it to broader questions such as ethics, ideology, power and/or technologies. Specifically, it revolves around the idea of embodied subjectivity as articulated by scholars Rosi Braidotti, Sherryl Vint or Cary Wolfe, whereby body and subjectivity are indissolubly and interestingly connected. Stephen Frears’s Dirty Pretty Things (2002) and Mark Romanek’s Never Let Me Go (2010) exploit the idea of the commodified body, understood here as a vulnerable body, a disposable commodity at the service of powerful and/or wealthy people. Victims of the cruelties inflicted …


Psychoanalysis And Star Wars: The Force Awakens: What The Film Says About Gender Ideology, Brooke Dochnahl Oct 2018

Psychoanalysis And Star Wars: The Force Awakens: What The Film Says About Gender Ideology, Brooke Dochnahl

Access*: Interdisciplinary Journal of Student Research and Scholarship

Star Wars is a major film franchise and has been part of United States’ pop culture for decades. This paper will look at the first film in the newest Skywalker trilogy. This paper defines psychoanalysis as a method for studying the media text, Star Wars: The Force Awakens. It then defines the substructures of psychoanalysis, including Freud’s id, ego, and superego, and their relation to the film, as well as Jung’s archetypes of the hero, sidekick, and shadow element. It then gives a brief discussion of the characters Kylo Ren, Rey, and Finn, including defining characteristics such as personality …


The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov Apr 2018

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov

Butler Journal of Undergraduate Research

Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …


From Rice Eaters To Soy Boys: Race, Gender, And Tropes Of ‘Plant Food Masculinity’, Iselin Gambert, Tobias Linné Jan 2018

From Rice Eaters To Soy Boys: Race, Gender, And Tropes Of ‘Plant Food Masculinity’, Iselin Gambert, Tobias Linné

Animal Studies Journal

Tropes of ‘effeminized’ masculinity have long been bound up with a plant-based diet, dating back to the ‘effeminate rice eater’ stereotype used to justify 19th-century colonialism in Asia to the altright’s use of the term ‘soy boy’ on Twitter and other social media today to call out men they perceive to be weak, effeminate, and politically correct (Gambert and Linné). This article explores tropes of ‘plant food masculinity’ throughout history, focusing on how while they have embodied different social, cultural, and political identities, they all serve as a tool to construct an archetypal masculine ideal. The analysis draws on a …


Hillary L. Chute. Disaster Drawn: Visual Witness, Comics, And Documentary Form. Cambridge: Harvard Up, 2016., Julia Watson Sep 2017

Hillary L. Chute. Disaster Drawn: Visual Witness, Comics, And Documentary Form. Cambridge: Harvard Up, 2016., Julia Watson

Studies in 20th & 21st Century Literature

Review of Hillary L. Chute. Disaster Drawn: Visual Witness, Comics, and Documentary Form. Cambridge: Harvard UP, 2016.


David William Foster. El Eternauta, Daytripper, And Beyond: Graphic Narrative In Argentina And Brazil. Austin: U Of Texas P, 2016., Laura M. Fernandez Sep 2017

David William Foster. El Eternauta, Daytripper, And Beyond: Graphic Narrative In Argentina And Brazil. Austin: U Of Texas P, 2016., Laura M. Fernandez

Studies in 20th & 21st Century Literature

Review of David William Foster. El Eternauta, Daytripper, and Beyond: Graphic Narrative in Argentina and Brazil. Austin: U of Texas P, 2016.


Mel Gibson. Remembered Reading: Memory, Comics And Post-War Constructions Of British Girlhood. Leuven: Leuven Up, 2015., Kristof Van Gansen Sep 2017

Mel Gibson. Remembered Reading: Memory, Comics And Post-War Constructions Of British Girlhood. Leuven: Leuven Up, 2015., Kristof Van Gansen

Studies in 20th & 21st Century Literature

Review of Mel Gibson. Remembered Reading. Memory, Comics and Post-War Constructions of British Girlhood. Leuven: Leuven UP, 2015.


Frederick Luis Aldama And Christopher M. González, Eds. Graphic Borders: Latino Comic Books Past, Present, And Future. Austin: U Of Texas P, 2016., Noel R. Zavala Sep 2017

Frederick Luis Aldama And Christopher M. González, Eds. Graphic Borders: Latino Comic Books Past, Present, And Future. Austin: U Of Texas P, 2016., Noel R. Zavala

Studies in 20th & 21st Century Literature

Frederick Luis Aldama and Christopher M. González, eds. Graphic Borders: Latino Comic Books Past, Present, and Future. Austin: U of Texas P, 2016.


To Kill A Mockingbird, The Help, And The Regendering Of The White Savior, Brett Seekford Apr 2017

To Kill A Mockingbird, The Help, And The Regendering Of The White Savior, Brett Seekford

James Madison Undergraduate Research Journal (JMURJ)

Filmmakers continue to use the “White Savior “ archetype to construct racialized messages in the post-Civil Rights era. These protagonists, who resolutely defend the rights of African Americans, ultimately focalize whiteness and marginalize black characters and voices. Though a white savior features prominently in both To Kill a Mockingbird (1962) and The Help (2011), The Help’s regendering of the archetype invites viewers to imagine a world in which a white savior is no longer necessary. The Help’s update on the white savior trope from Atticus Finch to Skeeter Phelan allows for deeper development of black characters and a …


Politics Of Feminist Revision In Di Prima's Loba, Polina Mackay Dec 2016

Politics Of Feminist Revision In Di Prima's Loba, Polina Mackay

CLCWeb: Comparative Literature and Culture

In her article "Politics of Feminist Revision in di Prima's Loba" Polina Mackay explores Diane di Prima's two-volume epic Loba (1998) and, through a comparison of di Prima to the work of Adrienne Rich, argues that Loba practices a politics of feminist revision. Further, Mackay examines the ways in which di Prima starts to move away from the recovery project of female voices in patriarchal culture, associated with late twentieth-century Feminism, towards a women's literature which need not be defined entirely through its resistance to patriarchal narratives of gender in men's literature. Here it focuses on di Prima's revisionist …