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The Power Of Wine Language - Critics, Labels And Sexism, Diarmuid Cawley

Conference papers

Within the accepted daily language used to describe wine is a type of social exclusion, an absence of meaning for those lacking the cultural capital to engage with it and Watson (2013, p.16) underpins this by stating that “the language of wine has its own rhetoric”. Today’s wine writers and critics have become “powerful actors…involved in the public discourse about wine” (Rössel et al., 2016. p.16; Hommerberg, 2011) and often assume the role of quality assessor. Wine language too has evolved from a more technical and economic format to one which focuses on authenticity and cultural capital. To Rössel et …