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Selling The Third Wave: The Commodification And Consumption Of The Flat Track Roller Girl, Mary Catherine Whitlock

USF Tampa Graduate Theses and Dissertations

In an ethnographic examination of the "modern" roller derby movement that began in the early 2000s, I explore Women's Flat Track Derby in Florida. What does it mean to be a roller derby player? How is she conceptualized and commodified? Or more centrally, how is third wave feminism used as a catalyst of this commodification? In order to fully appreciate, understand, and even embrace roller derby, I look at roller derby leagues as social movement organizations (SMOs) in order to note how they frame themselves and maintain collective identity the commodification of third wave feminism. First, I will explore various …