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Feminist, Gender, and Sexuality Studies
City University of New York (CUNY)
Beauty-related consumption behavior; fashion advertising; social networks
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All Consuming Self-Destructiveness: Images Of Female Attractiveness In Fashion Advertising And The Impact On Women's Body Satisfaction, Self-Presentations On Social Networks, And Beauty-Related Consumption Behavior, Maria Christoforou
Dissertations, Theses, and Capstone Projects
Sociocultural stereotypes of feminine beauty are widespread in almost every form of popular media, but most pervasively in fashion advertising. The fashion advertising industry overwhelms women with images that represent what is considered to be the "ideal beauty." In reality, for most women such stereotypes of beauty are almost totally unachievable, as the ideal beauty portrayed in advertisements is based on absolute perfection. Advertisers' use of such extreme and unrealistic role models implies that in order for a woman to be considered beautiful she must be perfect, which makes it difficult for her to achieve any level of contentment with …