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Marketing Race In British History: An Analysis Of The British Empire Marketing Board Posters (1926-1933), Jules Matthew Maffei

Theses and Dissertations

Contemporary instances of racially charged product imagery are deeply intertwined with history. Products like "Aunt Jemima", "Uncle Ben's Rice", or the indigenous peoples portrayed on "Land O' Lakes" butter affects perception of race, class, and gender. The continued existence of these controversially branded products helps to construct attitudes about these subjects and demonstrates a societal acceptance of these as norms. The British Empire Marketing Board (EMB) represents an important historical example of the production of such racialized values. Between 1926 and 1933, the EMB created and disseminated marketing materials to promote intra-Empire trade. While the EMB was generally considered to …