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Y'All Eat: Foodways, Performative Regional Identity, And The South In The Twenty-First Century, Kirsten Schofield

Electronic Theses and Dissertations

"Y'all Eat: Foodways, Performative Regional Identity, and the South in the Twenty-first Century" examines the ways in which iconic Southerners--Jim Beam and his ilk, Colonel Harland Sanders, and Paula Deen--create and sustain the hypercontemporary South. Because of their media exposure and place in the popular imagination, these characters force a specific kind of performance in both an intergroup and intragroup context. Close readings of individual appearances and selected portions of these characters' output help to shed light on how these identities are formed, upon what they rely for structure and support, and what this means for modern consumers around the …