Digital Commons Network^™

Evaluating Science Communication Efforts And Citizen Scientists' Knowledge Of, Attitude Toward, And Behavioral Intentions Related To The North American River Otter, Karlee D. Jewell

Cal Poly Humboldt theses and projects

Citizen Science (CS) and scientific visual, spatial, and graphic art projects have the potential to engage community members, provide opportunities for advances in scientific literacy, increase interest in science and local environmental knowledge, and elevate pro-environmental attitudes. CS depends upon public participation, and motivation for participation is varied, including participants’ desire to learn something new or contribute to science or scientific knowledge. An effective CS project will be rooted in an understanding of individuals’ motivations for participation, striving to meet those motivations, and effectively evaluating not only the scientific outputs of the project but also whether participants’ motivations are being …