Digital Commons Network^™

Consumer Mutations: Mediated Subjectivities Of The Incipient Digital Age, Aaron Duplantier

LSU Doctoral Dissertations

In this dissertation, I argue that out of postmodernity, subjectivity has seen distinct mutations inflected by consumer technology. As postmodern mediators of ordinary people, reality TV, Facebook, and YouTube are steeped in concerns about authenticity. Reality TV, for example, cannot escape its authenticity problem because of the conventional hierarchy of production it maintains, a hierarchy that prompts consumer skepticism regarding its truth value. However, seemingly democratic Internet platforms, such as Facebook and YouTube, promise consumer engagement in which users can break down those hierarchical barriers preventing authentic expression. Under the guise of presumed mediational accuracy, the resulting feedback loop between …