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Soliciting Desire: The Ad-Man As Narrative Negotiation Between Art, Desire, And Consumer Capitalism In Twentieth-Century Novels, Jessica Mckelvie Kemp

LSU Doctoral Dissertations

My dissertation identifies ways in which novelists have used an ad-man protagonist as means to investigate the social and psychological implications of advertising in the twentieth and twenty-first centuries. Soliciting Desire takes as its primary subjects H.G. Wells’s Tono-Bungay, Theodore Dresier’s The “Genius,” Frederick Wakeman’s The Hucksters, Jonathan Dee’s Palladio, and William Gibson’s Pattern Recognition and demonstrates that the ad-man character’s particular constellation of traits provides a rich vehicle for fictional explorations of desire and subjectivity as they are formed in relation to ideologies of consumer capitalism and art. Guided by Theodor Adorno and Walter Benjamin’s theories of cultural/ capitalist …