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Engineering

Clemson University

2012

Design

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Product Display Versus Graphical Representation On Packaging, Joshua Galvarino Dec 2012

Product Display Versus Graphical Representation On Packaging, Joshua Galvarino

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ABSTRACT
Previous research conducted (Hurley, et al., 2012) concerning physical and graphical product visibility from the primary display panel (PDP) is limited to one product category. This research expands previous peer-reviewed research, which indicates that there is a significant difference between consumer preferences of graphical display vs. physical product display on packaging.
The shelf presence of packages showing actual product visibility versus packages showing only a graphical representation of the product was evaluated. Both shopping results and quantitative data using eye-tracking technology were collected and cross-referenced with a qualitative, post-experiment survey.
Specifically, variables of packaging within pasta, snacks, prepared frozen …


Investigation Of Prototype Roles In Conceptual Design Using Case Study And Protocol Study Methods, Timothy Hess Aug 2012

Investigation Of Prototype Roles In Conceptual Design Using Case Study And Protocol Study Methods, Timothy Hess

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Prototypes play an important role in the engineering design process. Engineering design textbooks often discourage the use of prototypes early in the design process, citing past research on prototypes in engineering design has focused describing and classifying the prototypes themselves. The gap in this research is the investigation of prototyping processes. While researchers have studied the characteristics of different prototypes and in some cases have tried to tie characteristics to the outcomes of the design process, the actual prototyping activities and the process of building and using the prototypes has not been studied in detail. The work presented in this …


Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer Aug 2012

Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer

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Through the use of a preference test, the proper point size of display text on a package was evaluated in relation to a package's proportions. The test involved the examination of packaging images displaying the product or brand name in various point sizes by 150 participants who were then asked to choose the option they most preferred. The participants were then provided with a post-survey intended to gather additional information regarding potential preference motives.
The primary purpose of this study was to determine the most preferred display type size of a package based on its relationship with the package's proportions. …


Finite Element Modeling And Design Of Honeycomb Sandwich Panels For Acoustic Performance, David Griese May 2012

Finite Element Modeling And Design Of Honeycomb Sandwich Panels For Acoustic Performance, David Griese

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Honeycomb cellular metamaterial structures offer many distinct advantages over homogenous materials because their effective material properties depend on both their constituent material properties and their geometric cell configuration. From this, a wide range of targeted effective material properties can be achieved thus supporting forward design by tailoring the honeycomb cellular materials and properties for specific applications. One area that has not been fully explored is the set of acoustic properties of honeycomb materials and how these can offer increased design flexibility when targeting acoustic performance. Understanding these relations, the designer can effectively tune designs to perform better in specific acoustic …