Digital Commons Network^™

Using Cognitive Mapping To Longitudinally Examine Political Brand Associations, Ewan Alexander Macdonald, Roger Sherlock, John Hogan Dr

Articles

This paper uses cognitive mapping techniques to understand how brand associations, an important aspect of political brand equity are formed, differ, and change, from the perspective of citizens, across the four largest Irish political parties between 2013 and 2016. The paper focuses in particular upon the strength, favourability and uniqueness of these brand associations. The results constitute a first attempt to longitudinally explore changing political brand associations through cognitive mapping techniques, using data generated with the participation of hundreds of citizens. Our findings suggest that this approach can contribute to our understanding of how and why political brand associations change …

Interoperable Ocean Observing Using Archetypes: A Use-Case Based Evaluation, Paul Stacey, Damon Berry

Conference papers

This paper presents a use-case based evaluation of the impact of two-level modeling on the automatic federation of ocean observational data. The goal of the work is to increase the interoperability and data quality of aggregated ocean observations to support convenient discovery and consumption by applications. An assessment of the interoperability of served data flows from publicly available ocean observing spatial data infrastructures was performed. Barriers to consumption of existing standards-compliant ocean-observing data streams were examined, including the impact of adherence to agreed data standards. Historical data flows were mapped to a set of archetypes and a backward integration experiment …

Bootstrapping Labelled Dataset Construction For Cow Tracking And Behavior Analysis, Aram Ter-Sarkisov, Robert J. Ross, John D. Kelleher

Conference papers

This paper introduces a new approach to the longterm tracking of an object in a challenging environment. The object is a cow and the environment is an enclosure in a cowshed. Some of the key challenges in this domain are a cluttered background, low contrast and high similarity between moving objects – which greatly reduces the efficiency of most existing approaches, including those based on background subtraction. Our approach is split into object localization, instance segmentation, learning and tracking stages. Our solution is benchmarked against a range of semi-supervised object tracking algorithms and we show that the performance is strong …

Measuring Political Brand Equity In Ireland, Ewan Alexander Mcdonald, Roger Sherlock, John Hogan Dr

Articles

Measuring Political Brand Equity in the Republic of Ireland

This paper will apply cognitive mapping techniques to understand the manner in which political brand equity is formed and distributed amongst the four largest Irish political parties from the perspective of citizens. It assesses the fundamental aspects of branding and brand equity in the marketing and political marketing literatures and offers and overview of the market in question – the Irish political environment. Primary data was generated through the participation of 232 citizens in the political brand elicitation stage and a further 75 citizens were involved in the construction of the …

The Unprecedented Assimilation Of Mobile Telephony In Ireland: A Phenomenon Of The Celtic Tiger Era Or A Result Of Cultural Traits?, Andreas Scheibelhut

Masters

Following the universal acceptance of mobile telephony the once elitist gadget has become an indispensable democratic tool of everyday communications over the last three decades. Controversially, this thesis illustrates that its level of both adoption and usage did not develop in a similar homogenous pattern in selected OECD countries. In particular, the Irish performance is rather astonishing given the speed of adoption as well as the exceptional high revenue figures achieved by the wireless operators. Consequently, this work determines a selection of factors that drive and encourage both the adoption and usage of cellular telephony in Ireland. The Irish experience …

Investigation To Improve The Control And Operation Of A Three-Phase Photovoltaic Grid-Tie Inverter, Mohamed Moin Hanif

Doctoral

Solar Energy or more precisely photovoltaic energy is one of the most promising sources of electricity for the future and it can be used as a distributed generator (DG) to play its role in ‘smart grids of the future’. Distributed PV (photovoltaic) generators can provide numerous potential benefits such as augmenting the capacity of distribution systems, deferring capital investments on distribution and transmission (T&D) systems and improving power quality and system reliability. The PV energy which possesses very special I-V and P-V characteristics has to be conditioned by a PV inverter before it can be consumed by an ac load …