Digital Commons Network^™

Sportsmanship Attitudes As A Moderator Of The Relationship Between Team Identification And Spectator Aggression Attitudes, Andrew Rudd, Sarah Stokowski

Publications

The National Collegiate Athletic Association has long been concerned with the prac­tice of sportsmanship. However, frequent displays of spectator aggression at collegiate sport events demonstrates a grave contradiction. Fans level of team identification is considered a key influence on spectator aggression. Alternatively, sport marketers have found that team identification plays a vital role in fan consumption (e.g., tickets and merchandise). In the interest of reducing aggressive fan behavior without damp­ening the sport managers' need for highly identified college sports fans, we sought to assess how spectator sportsmanship attitudes might serve to moderate the relationship between team identification and spectator aggression …

Using Technology For Community Engagement: Four Key Web-Based Platforms For Adoption In Extension, Chasity D. Tompkins, Erica Pullen, Cassandra Hainsworth, Bradley Averill, Rebecca Hardeman

The Journal of Extension

Extension professionals engage with communities to present programming, find solutions, and disseminate research-based knowledge. While traditional means of communication and face-to-face meetings are still important, the COVID-19 pandemic shifted the ways these professionals connect to their communities. Web-based platforms can provide unique, alternative ways to engage communities in programs, evaluations, and information sharing. Our team of Extension professionals share platforms that create engaged communities by meeting virtual demands.

Tiktok, Tomatoes, And Teenagers: Using New Social Media Apps To Connect Extension Education With Younger Audiences, Coleman K. Simpson, Joseph L. Donaldson

The Journal of Extension

Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement.

Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing …

Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse

The Journal of Extension

In this study, we tested frames Extension professionals could use to promote residential water conservation through social media. We randomly assigned Florida residents to view one of six visual messages with water conservation facts or stories and then measured willingness to engage with education programs and conservation behaviors. There were clear differences in message frame performance, but better performance was highly dependent on outcome metrics used. Therefore, we were unable to identify a preferred frame. These findings need to be further examined in an authentic social media environment to inform best practices in social media message framing for Extension professionals.

Money Minute: Using Short Informational Videos During Covid-19, Christopher T. Sneed, Ann A. Berry, Shelly N. Barnes, Donna D. Calhoun, Tracy V. Hagan, Marci H. Hethmon, Karen D. Jones, Barbara Metzger

The Journal of Extension

The COVID-19 pandemic has created a money crunch for some families. To help families struggling financially while capitalizing on at-home time, The University of Tennessee (UT) Extension consumer economics leadership team developed a series of money management videos called Money Minute. The primary purpose of the videos was to provide research-based financial education during this time of financial hardships. Filmed using Zoom, each video offers a piece of research-based information, additional resources, and a call to action. The video series proved to be effective in reaching clientele with financial information in the midst of a pandemic.

Streetleverage.Com: A Social Web For Interpreter Educators, Deb Russell

International Journal of Interpreter Education

This Open Forum article features an interview conducted with Brandon Arthur, curator of StreetLeverage.com. In this interview, he describes the creation of StreetLeverage.com and the ways in which it is impacting educators, students, and practitioners. He explores the ways in which social media is shaping our field and how educators can embrace this new form of publishing in order to provide students with rich, meaningful material to bridge theory and practice. Finally, the article expands on the role of live events that build on dialogue as a mechanism for mobilizing interpreters and bringing changes to the profession.