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Orbits Of Contemporary Globalization, A. Fuat Fırat Dec 2017

Orbits Of Contemporary Globalization, A. Fuat Fırat

Markets, Globalization & Development Review

Contrary to the commonly accepted view, human beings were global (i.e., migratory and without borders) to begin with and then localized as they started to reduce hunting and gathering and got into agriculture and animal husbandry. When they were migratory, humans exchanged genes, tools, cultures – in effect, they were already globalizing. In the second part of this commentary, I analyze the contemporary conditions of globalization. I suggest that today we are experiencing a market centered iconographic culture; and the possibilities for richer and more inclusive symbolic cultures exist, and need to be cultivated.


Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz Sep 2017

Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz

Clifford J Shultz

Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable …


Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015), Murad Canbulut May 2017

Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015), Murad Canbulut

Markets, Globalization & Development Review

As Dholakia and Atik (2016) emphasize in the opening article of MGDR, we can “live with” labels such as advanced and emerging, rich, mid-income and poor, ancient and modern (and postmodern), Third World and First World. In addition to these labels, this review brings out labels and dualities such as able and disabled, reasonable and unreasonable. Introducing disability studies to the marketing field, this review analyzes Jenny Slater’s book which helps us gain a critical perspective on disability research.


Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016), Mark Peterson May 2017

Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016), Mark Peterson

Markets, Globalization & Development Review

No abstract provided.


Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler May 2017

Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler

Markets, Globalization & Development Review

We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …


Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani May 2017

Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani

Markets, Globalization & Development Review

The best way to reduce poverty is to focus on raising the productive capacity – not the consumption capacity – of the poor. This implies poverty reduction efforts must focus on two dimensions: raising income of the poor, and providing the poor access to basic public services (such as public health, education, sanitation, infrastructure and security). First, the best way to raise income is to create employment opportunities for the poor. The private sector is clearly the best engine for job creation; the government can play a useful facilitating role. Second, governments are responsible for, and should be held accountable …


Social Media Influence: Metrics Matter, Juliana Houldcroft Apr 2017

Social Media Influence: Metrics Matter, Juliana Houldcroft

Honors Projects in Marketing

It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …


2017 Updated Tables And Figures For Ec 844 Nebraska Wheat Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf Jan 2017

2017 Updated Tables And Figures For Ec 844 Nebraska Wheat Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf

Extension Farm and Ranch Management News

No abstract provided.


2017 Updated Tables And Figures For Ec 846 Nebraska Cash Corn Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf Jan 2017

2017 Updated Tables And Figures For Ec 846 Nebraska Cash Corn Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf

Extension Farm and Ranch Management News

No abstract provided.


2017 Updated Tables And Charts For Ec 845 Nebraska Cash Soybean Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf Jan 2017

2017 Updated Tables And Charts For Ec 845 Nebraska Cash Soybean Prices And Basis Patterns, Cory Walters, Jessica J. Groskopf

Extension Farm and Ranch Management News

No abstract provided.


An Analysis Of Sports Markets: Franchise Relocation, League Expansion, And Fan Bases, Evan Opperman Jan 2017

An Analysis Of Sports Markets: Franchise Relocation, League Expansion, And Fan Bases, Evan Opperman

CMC Senior Theses

Through sports, cities can reach fans from all different walks of life to rally together and support a competitive cause. Each city’s fan base is distinct—with their individual personalities being reflective of the culture and environment of the home city. The intent of this paper is to study the effect of multiple on and off field factors as they relate to attendance across three major professional sports in city markets. This will determine which city markets have the strongest, or weakest, overall fan bases. Ultimately, this study will end with an educated recommendation for professional sports franchise relocation or a …