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A Social Media Analysis Of Users, Their General Happiness, And The Impact On Marketers, Megan Hamberg
A Social Media Analysis Of Users, Their General Happiness, And The Impact On Marketers, Megan Hamberg
Mahurin Honors College Capstone Experience/Thesis Projects
As the internet and social media become more prominent in today’s society, it is important for marketers and others to understand who is using these platforms and how this usage affects overall happiness. Using data gathered from the General Social Survey (GSS) 2016 Cross-Section and a survey created and distributed to Western Kentucky University (WKU) Students, this research examines the effect of demographic variables on whether or not respondents utilize Facebook, Instagram, Twitter, and Snapchat. Then, the impact of having accounts on these social media platforms on users’ overall general happiness is analyzed. Several other regressions were run and analyzed …
The State Of Department Store Retailing, Juanita Smith
The State Of Department Store Retailing, Juanita Smith
Mahurin Honors College Capstone Experience/Thesis Projects
No abstract provided.