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Kind Participation: Postmodern Consumption And Capital With Japan's Telop Tv, Aaron Gerow
Kind Participation: Postmodern Consumption And Capital With Japan's Telop Tv, Aaron Gerow
Aaron Gerow
Analyses the phenomenon of subtitles (more properly called "telop") on Japanese television, especially variety programming. Critically using Ota Shoichi's work on owarai (especially the boke and tsukkomi in manzai) and Azuma Hiroki's work on database consumption, I argue about how Japanese TV not only reads itself, but encourages viewers to contribute their labor as readers to enhance the value of the televisual commodity.