Digital Commons Network^™

Defining Your Own Sustainable Future, Jacob Johnsen

Jacob Johnsen, MSc

How do you create – and maintain – an attractive service portfolio, and how to compete in a shifting environment? In our changing world, survival is not a question of size, speed or coverage. You must be adaptive. Posts can find out where to adapt, by examining the changes in customer behaviour, changing demands and technological achievements. Volumes are shifting from letters to packets, and so far, courier companies have taken market share from posts. Jacob Johnsen looks at the current changes and gives some guidelines on how to set up pointers for an ever-changing direction.

Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek

Vasja Roblek

Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact of the …

One Of The Best Online Poker Destinations For Players In Indonesia, Christina Shiva

christina shiva

Situs Poker Online Indonesia – mukapoker.net is a trusted online poker locales in Indonesia. As a Trusted Online Poker Sites utilize a neighborhood bank in every exchange your store and withdrawal of stores. Trusted Online Poker Sites offer every one of you the comfort in betting, with an expert staff that is constantly prepared to serve 24 hours of your store and withdrawal exchanges every day in a brief while to make a solid webpage today.

Cluster Analysis Of Young Online Consumers In Indian Context, Dipanjay Jayant Bhalerao, Dr.B. V. Kamble

Dipanjay Jayant Bhalerao

Indian online retail industry is growing at a scorching pace since last decade and expected to grow to become the largest online consumer market by 2025. In this context the present demography, which is clearly led by the youth at 65% of the total population, will play a vital role in the boost of online retail industry in India. This research aims at mapping the young Indian consumers with the application of cluster analysis. The study found two major types of consumer segments i.e. social and convenience oriented cluster (SCOC) and price and affordability conscious cluster (PACC). The study found …

Jokowarino.Com Tempat Berbagi Informasi Mengenai Pertanian Indonesia, Link Variasi

link variasi

Jokowarino.com Tempat Berbagi Informasi Mengenai Pertanian Indonesia

Changing The Way Posts Operate, Jacob Johnsen

Jacob Johnsen, MSc

The first part of the book describes how the market is changing and identifies some of the key factors influencing these changes; the second section then explores what kind of leadership is needed in this context, where collaboration is essential and no business stands by itself. Needless to say, posts do not just need to think differently but also to change the way that they operate, which is explored in the third section; the whole culture of the posts needs to change and that is not achieved easily or quickly, as can be seen in the fourth section. Section five …

The Economic And Behavioral Success Of Riot Games In An Undifferentiated Video Game Market, Maxine J. Yakobi

Maxine J Yakobi

The vast success of Riot Games is relatively undisputed amongst financial analysts as well as online communities despite there being little information publicly available that specifically addresses how their game has differentiated itself in a homogenous market. Additionally, there is little information that addresses the opportunity cost of paying money for components within this specific server for advantages within the game. I believe there to be something functionally unique about Riot’s business in particular that allows for it to acquire steady fiscal growth from people investing their money into effectively a “free” online game and I would like to explore …

Impact Of Corporate Social Responsibility On Otc Medicines Consumers, Vasja Roblek

Vasja Roblek

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the second model show that the consumer trust also has a significant effect on virtual brand loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR) and consumer trust as independent predictor variables and virtual brand loyalty …

Brand Valuation Of Intangible Assets: Hot Topics Of 2014, Scott D. Hakala

Scott D Hakala

Outline of Topics and Points made during a Webinar on Brand Valuation. The discussion includes some comments on issues with brand valuation and the do's and don'ts for such valuation analyses.

Study Of Current Marketing Behavior Practices For Application Of Marketing Behavior Matrix In Online Marketing, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

Behavioral aspect in marketing domain has been crucial majorly from consumer‟s point of view. Since 1957, exceptthe theory of MBEA (Marketing Behavior and Executive Action) by Prof. Wroe Alderson, the behavioral part was researched only in the consumer buying behavior arena. In the words of Prof. Wroe Alderson –“All marketing activity is an aspect of the interaction among organized behavior systems related to each other in what may be described as an ecological network. Operating systems are a subclass of behavior systems, distinguished by inputs and outputs and the structuring of processes to achieve efficiency” (Wroe Alderson, 1957). As per …

Economic Aspects Of Internet Security, Henk Lm Kox, Bas Straathof

Henk LM Kox

An economic perspective on Internet security is useful not only for identifying weak spots, but also for finding solutions to security problems. It focuses on the behaviour and economic incentives of both infrastructure providers and end users. Individual parties may have insufficient incentives to invest in cybersecurity. The free play of markets markets may not deliver a socially optimal level of security on the Internet for at least three reasons: information asymmetry, externalities and market power. Information asymmetry might occur in various situations. For example, end users are not able to verify whether an Internet Service Provider (ISP) correctly informs …

Shu Hosts Panel On Digital Marketing, Anca C. Micu

Anca C. Micu

Sacred Heart University hosted its first annual Digital Marketing Evening recently, featuring a discussion among panelists and global digital marketing executives Brian Cohen, Clay Cowan, Andrew Markowitz and Joshua Nafman. The primary focus of the evening was where the digital marketing field is headed. The event, which was organized by Anca Micu, chair of SHU’s Department of Marketing and Sport Management, spotlighted the Department’s master’s degree in digital marketing.

Engineering Innovative Mobile Data Services: Developing A Model For Value Network Analysis And Design, Mutaz M. Al-Debei, Enas M. Al-Lozi, Guy Fitzgerald

Dr. Mutaz M. Al-Debei

Purpose – This study aims to analytically develop a reference model for engineering (i.e. analysis, design, development, evaluation, delivery, maintenance, modification, and management) powerful value networks capable of creating innovative mobile data services. Design/methodology/approach – The paradigm followed is that of Design-Science Research (DSR) which incorporates two main iterative processes: build and evaluate. For building the model (i.e. the design science artifact in this research), we followed three iterations: (1) Literature Review Analysis; (2) Semi-Structured Interviews analyzed through content analysis; and (3) examination of real-life case studies. But for evaluating the model, we utilized the NTT DoCoMo’s i-mode case. Findings …

Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …

A Value-Based Approach For Explaining The Adoption Intention Of Mobile Data Services, Mutaz M. Al-Debei

Dr. Mutaz M. Al-Debei

This study aims at explaining the factors affecting the adoption intention of mobile data services from the perspective of consumers as users. In this study we focus on the value users can potentially gain from using these services. We hypothesize that if we can examine users' utilitarian, hedonic, uniqueness, epistemic and economic value, then we can explain and predict their intention to use mobile data services. Our results show that utilitarian value is according to previous studies an important adoption factor. Additionally, economic value is also important and significant. Nevertheless, it seems that in our context, hedonic, uniqueness, and epistemic …

Cfp: Handbook Of Research On Technological Applications And Innovation For Economic Development, Deogratias Harorimana Mr

Dr Deogratias Harorimana

The innovation in the 21st century goes significantly beyond the high-tech picture driven by small or large industry clusters in a specific region-typically Silicon Valley and M4Corridor. The future of innovation will lie within knowledge management and seamless technological applications. These will be supported by planned funding strategies, possibly with clients as drivers of the innovation. This view seems to be supported by the UK government “Technology and Innovation Futures” (2011); the USA government (2011), study into which leading scholars concede that the future innovation and technological applications for economic growth will include products and processes, improvements in areas such …

Hybrid Mail And Lights-Out Factory, Jacob Johnsen

Jacob Johnsen, MSc

Based on new technological possibilities a completely automatic factory for production of letters is now possible. Jacob Johnsen explains how.

Strategy And Segmentation Of Lady N Baby Stores, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

100 Stores of Lady n Baby stores in India! Indra Retail is on the celebrations. Being the 1st of its own kind i.e. all range retail for the mothers and kids, it has certainly brought the uniqueness to this segment. What is the way forward to quickly expand into the households through this retail venture? This is the question marketing team is facing at this CENTURY MOMENT. This time they took the path of quick learner (learning from big retailers in India) by launching the online retailing store www.LadynBabyshop.in So the challenge before them is to start doing path breaking …

Shu To Present Panel On Digital Marketing, Anca C. Micu

Anca C. Micu

Sacred Heart University’s John F. Welch College of Business (WCOB) will present “Digital Marketing Evening” on Wednesday, May 1, 2013. The evening will consist of a conversation with an impressive panel of digital marketing practitioners who will talk about the practice of digital marketing in their respective industries. Panelists will be: Brian Cohen, executive vice president and general manager, E-Tailing Solutions; Clay Cowan, vice president of global digital, Starwood Hotels & Resorts; Andrew Markowitz, global digital marketing director at GE; Joshua Nafman, senior digital brand manager at PepsiCo .

Change The Game: A New Mantra For Future Success In Retail Industry? A Case Study Of Tesco’S Success In Korean Retail Industry, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

Today there is an increasing need for every giant company to look for the emerging economies for growth. But in that growth pursuit are they slipping from the home grounds or the established markets!

Also when the retail company enters into new established markets for expansion, they need to do something innovative which also suits those markets.

So what should the retailers do to balance the growth of the established & emerging economies for the expansion!

What provokes this thought is Tesco’s rare success in the Korean market.

Why to call it rare! As Korea is the retail market where …

The Quality And Acceptance Of Websites: An Empirical Investigation In The Context Of Higher Education, Mutaz M. Al-Debei

Dr. Mutaz M. Al-Debei

The aim of this study is to explain the main factors affecting behavioural intentions of students to regularly use university websites in the future. Universities are investing millions of dollars in developing high quality websites as they believe that this course of action can provide them with significant strategic benefits. Notwithstanding, little is known about what attracts students to regularly use university websites and our understanding in this context is by no means complete. Aiming to advance our knowledge in this domain, this study utilises a novel model that is developed on the basis of three well-established theories in the …

Developing And Implementing A Web Portal Success Model, Dima Jalal, Mutaz M. Al-Debei

Dr. Mutaz M. Al-Debei

The emergence and subsequent spreading of new technologies, such as Web portals, has changed the way people handle information, communicate, share knowledge, and perform tasks. The use of different information technologies and systems offers the potential for substantially improving performance not only at the organizational level but also at the individual level. However, performance gains are often obstructed by users' unwillingness to accept and use available systems and technologies. This paper aims at examining the role of Web portals in improving the overall performance at the individual level in terms of task productivity and innovation, customer satisfaction, and management control. …

Measuring Web Portals Success: A Respecification And Validation Of The Delone And Mclean Information Systems Success Model, Mutaz M. Al-Debei, Dima Jalal, Enas Al-Lozi

Dr. Mutaz M. Al-Debei

The main aim of this research is to investigate the role of web portals in improving job performance at the individual level from the perspective of employees as users. This is deemed significant as yet little research has assessed the success of web portals in delivering benefits at the individual level in terms of improved performance in developing countries. The DeLone and McLean IS success model was used as a foundational theory and then was refined to match the context of the current research. In fact, the functions and features of portals were identified, clustered and then linked to portals’ …

Open Innovation And Crowdsourcing Communities Design: A Cross Case Analysis, Francesca Cabiddu

Francesca Cabiddu

No abstract provided.

An Assessment Of The Effects Of Desertification In Yobe State, Nigeria, Jibril Musa Phd

Confluence Journal Environmental Studies (CJES), Kogi State University, Nigeria

Desertification is one of the most serious environmental and socio-economic problems of our time. Desertification describes circumstances of land degradation in arid, semi-arid and dry sub-humid regions resulting from the climatic variation and human activities. The fundamental goal of this thesis was to assess the effects of desertification in Yobe State, Nigeria. The present threat of desertification in the sahel has reached an alarming stage where crops cultivation and animal rearing/grazing are no more productive, soil has lost its nutrient/fertility, various infrastructure had given way because of windstorm from the neighbouring Niger Republic and sand dunes had taken over. The …

Using Remote Sensing Data To Improve Rice Production In Kutigi, Niger State, Nigeria, Jibril Musa Phd, M B. Yunusa

Confluence Journal Environmental Studies (CJES), Kogi State University, Nigeria

This research work looked in the used of Remote Sensing to improve Agricultural production in Kutigi, Niger State. The aim of the study is to use remote sensing to improve rice farming activities in Kutigi, Niger State. It is very important to identify such methods to improve Agricultural production because experts are always interested in new researches and findings to better the standard of living in any environment. In view of this, Remotely-sensed data could be used or employed to elevate most of these agricultural problems in Kutigi through the following objectives: Using Landsat imagery to assess the present landuse …

Innovation Dans La Livraison, Jacob Johnsen

Jacob Johnsen, MSc

A summary of the status of postal volumes, the current decline in volumes and the compelling strategies to position posts for the future based on their delivering ability.

Critical Diagnosis Of Research On Online Retailing In India: A Study Towards Futuristic Pathway, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

Changing world, changing technology & responding to this is our changing lifestyle in India. The researcher has attempted to review the scenario in the online retail area, where growing no. of Indians are using it. ASSOCHAM of government of India has recently given a testimony to this by reporting that the current Rs. 2000 Cr online retail will grow beyond Rs. 5000 Crs by 2015. The researcher takes us through a chain of research work done & reviews of the same with a need of the hour for a solution pathway with respect to the online retail industry of India. …

Variations In Climatic Parameters And Food Crop Yields: Implications On Food Security In Benue State, Nigeria., Emmanuel Adamgbe, Fanan Ujoh

Confluence Journal Environmental Studies (CJES), Kogi State University, Nigeria

Agricultural production in Nigeria like in other developing countries is highly vulnerable to variations in climatic parameters which may have inverse or direct effect on the performance of food crops. This paper examines the patterns and trends of the variations in the climatic parameters and the implications of such variations on efficient yield rates of some food crops in Benue State using data on climatic variables (rainfall, temperature, sunshine) and the yield of some crops per hectare for 25 years (1986-2010). Data on the climatic variables were collected from the Nigerian Meteorological Agency, AirForce Base, Makurdi while the data on …

How Can Pacific Island Economies Benefits From The Advent Of Ict’S – Review Of Best Practices In Education, Deogratias Harorimana Sr

Dr Deogratias Harorimana

This paper explored implementation and use of information and communication technologies in Fiji, in order to gain insight into recent government initiatives to introduce computers and other ICTs for the community of Fiji. The focus of this paper in that it provided the framework for an in-depth exploration of e-learning centers around the country and the benefits from the advent of ICT’s in e-learning community centers in Fiji. Areas concentrated on are outcome of ICT’s in formal education to students and community as a whole in areas of agriculture, health, environment and infrastructure etc. The research sought understanding from the …