Open Access. Powered by Scholars. Published by Universities.®
Dietetics and Clinical Nutrition
Florida International University
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
A Content Analysis Of Food And Nutrition Television Advertisements, Lorraine D. Bender
A Content Analysis Of Food And Nutrition Television Advertisements, Lorraine D. Bender
FIU Electronic Theses and Dissertations
Television (TV) reaches more people than any other medium which makes it an important source of health information. Since TV ads often offer information obliquely, this study investigated implied health messages found in food and nutrition TV ads. The goals were to determine the proportion of food and nutrition ads among all TV advertising and to use content analysis to identify their implied messages and health claims.
A randomly selected sample of TV ads were collected over a 28-day period beginning May 8, 1987. The sample contained 3547 ads; 725 (20%) were food-related. All were analyzed. About 10% of food-related …