Digital Commons Network^™

Identifying Regional Trends In Avatar Customization, Peter Mawhorter, Sercan Sengun, Haewoon Kwak, D. Fox Harrell

Research Collection School Of Computing and Information Systems

Since virtual identities such as social media profiles and avatars have become a common venue for self-expression, it has become important to consider the ways in which existing systems embed the values of their designers. In order to design virtual identity systems that reflect the needs and preferences of diverse users, understanding how the virtual identity construction differs between groups is important. This paper presents a new methodology that leverages deep learning and differential clustering for comparative analysis of profile images, with a case study of almost 100 000 avatars from a large online community using a popular avatar creation …