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The Brand Identity Paradox: Connecting With New Gen Audiences At Greater Scale, Osinor Xavier Kakhu Sep 2024

The Brand Identity Paradox: Connecting With New Gen Audiences At Greater Scale, Osinor Xavier Kakhu

Masters Theses

This research explores the importance of authenticity in modern marketing, particularly when targeting underrepresented audiences. By examining the challenges and opportunities presented by social media, emerging technologies, and audience preference studies, this paper argues that brands must go beyond surface-level diversity efforts and genuinely engage with diverse communities. Through case studies and theoretical frameworks, the research highlights the potential benefits of authentic marketing, including increased brand loyalty, market expansion, and positive societal impact.


Divine Threads: Unraveling Testimony, Character Development, And Christianity In Fantasy Narratives, Miranda Wessman Aug 2024

Divine Threads: Unraveling Testimony, Character Development, And Christianity In Fantasy Narratives, Miranda Wessman

Masters Theses

Characters are the backbone of fantasy fiction novels. In fact, characters are one of the core components of any novel no matter the genre. In every successful novel, you will find at least one protagonist and one antagonist. Some novelists choose to tell their stories through the use of multiple characters, all of whom have complicated stories of their own. The reason so many fantasy fiction novels are successful is not just because of the magic and worldbuilding, but the characters using the magic. Character development is intertwined with the character’s testimony which can be seen through the characters found …


Subtext In A Screenplay: More Than Meets The Ear, Emma J. Smith Aug 2024

Subtext In A Screenplay: More Than Meets The Ear, Emma J. Smith

Masters Theses

The creative manuscript for this thesis is a screenplay titled Air Tax. It is a dystopian story set in a western society where the ruling power has created two classes of people. Where one class is part of the elite, the other must watch their activity level as they are taxed on the air they breathe. A rebel group works to overthrow the rulers with the hope of equality and ultimate good for all. The question becomes whether the ideal will last if all guidance is human based. One way to reveal the need of guidance beyond human understanding for …


Character Development And The Inspiring Novelist, Halley Nicole Villegas Aug 2024

Character Development And The Inspiring Novelist, Halley Nicole Villegas

Masters Theses

This thesis explores the pivotal role of character growth and development in narrative writing, examining how it can significantly influence the overall success and reception of a story. Through a detailed analysis of various literary works and theoretical frameworks, this study identifies key elements that contribute to compelling character arcs and their impact on reader engagement. By contrasting well-developed characters with those that are poorly constructed or static, the research highlights how nuanced character development enhances plot progression, emotional resonance, and thematic depth. Additionally, the paper examines the importance of authenticity and relatability in character portrayal. The findings suggest that …


Broken Picket Fences, Lori Ann Feeley Aug 2024

Broken Picket Fences, Lori Ann Feeley

Masters Theses

Broken Picket Fences is a women's fiction novel that explores the bittersweet reunion of two young sweethearts who see each other again after twenty years. Love is reignited, old memories die hard, and dark secrets struggle to find the light of day in a maze of choices. Raeanne finds that what she thought she wanted may not be what she truly needs. She embarks on a journey through her past to rediscover the essence of who she really is. It has been so long since she viewed her own life through a clear lens. She desperately searches for who she …


Spirits Of The Yule, Cole W. Hamilton Aug 2024

Spirits Of The Yule, Cole W. Hamilton

Masters Theses

This thesis is a ninety-page screenplay in the fantasy-horror genre titled Spirits of the Yule.

The plot is set is set in Medieval England. The plot is about an abby of monks that is being terrorized by a species of demons called the Krampus. Their motivation is to revert the abby to its pagan roots so that the old gods can regain their power. The monks are aided by two supernatural figures—Nora, the queen of the elves, and Saint Nicholas, an immortal saint.

The most prominent monk in the screenplay is Eli. He beings as the story’s protagonist. Eli is …


1930 Chicago, Irish American Life, And Its Adaptation Into Historical Fiction: The Ups And Downs Of Percival Dooley, A Novella, Katy Leigh Foster Aug 2024

1930 Chicago, Irish American Life, And Its Adaptation Into Historical Fiction: The Ups And Downs Of Percival Dooley, A Novella, Katy Leigh Foster

Masters Theses

The thesis examines and explains literary techniques of historical fiction. Observations and studies of historical photographs and handwritten letters, along with qualitative research through studies, journals, historical fiction pieces, and Chicago info-maps, provided accuracy for the historical fiction and a clear reflection of humanity, which is significant in understanding the argument.

Ultimately, the historical fiction shows not just 1930 American society, but where it is today. The thesis argues and proves that whimsical tones are appropriate and effective despite the uneasy time and setting and the foreboding conflicts during 1930.

The story is set in Chicago in the year 1930. …


As Soon As [A]I Speak[S], Lytton Smith Professor Of Poetry, Department Of English Aug 2024

As Soon As [A]I Speak[S], Lytton Smith Professor Of Poetry, Department Of English

Artificial Intelligence, 2024-25

This guide facilitates the delivery of a two-workshop sequence allowing students to understand how an Artificial Intelligence (AI) Large Language Model (LLM) composes poetry, and to use that knowledge to compose their own poem for optional display in both electronic and physical form. Students may participate in either/both workshops, and in each will engage in reflective work to understand how AI impacts them and vice versa. This guide and curriculum aligns with the "Contemporary Global Challenges, Creativity and Innovation" Participation in a Global Society outcome within the Geneseo GLOBE Curriculum.


The Unchanging Season, Samuel De La Cruz Aug 2024

The Unchanging Season, Samuel De La Cruz

Fairy Tales

No abstract provided.


Fox Story, Davis Nickel Aug 2024

Fox Story, Davis Nickel

Fairy Tales

No abstract provided.


The End Of The Old And Start Of The New, Carlos Ross Aug 2024

The End Of The Old And Start Of The New, Carlos Ross

Fairy Tales

No abstract provided.


The Flow Giving, Riya Patel Aug 2024

The Flow Giving, Riya Patel

Fairy Tales

No abstract provided.


Trolls, Shea Spellman Aug 2024

Trolls, Shea Spellman

Fairy Tales

No abstract provided.


Still Standing, Cheyenne Ruiz Aug 2024

Still Standing, Cheyenne Ruiz

Fairy Tales

No abstract provided.


Seaside Solution, Lilly Cantu Aug 2024

Seaside Solution, Lilly Cantu

Fairy Tales

No abstract provided.


Cinderella And Her Rat, Alyssa Elizondo, Cheyenne Ruiz, Aidan Garcia, Ashlin Padilla Aug 2024

Cinderella And Her Rat, Alyssa Elizondo, Cheyenne Ruiz, Aidan Garcia, Ashlin Padilla

Fairy Tales

No abstract provided.


The Glass Bin, Zitlali Aguirre, Joel Rodriguez, Other Authors Aug 2024

The Glass Bin, Zitlali Aguirre, Joel Rodriguez, Other Authors

Fairy Tales

No abstract provided.


The Emperor's New Climate Policy, Fernando Jaime Sepulveda Aug 2024

The Emperor's New Climate Policy, Fernando Jaime Sepulveda

Fairy Tales

No abstract provided.


Drift, Joel Rodriguez Aug 2024

Drift, Joel Rodriguez

Fairy Tales

No abstract provided.


The Melt, Seth Montes, Jeremy Ocura, Sarita Adams, Dylan Andrews Aug 2024

The Melt, Seth Montes, Jeremy Ocura, Sarita Adams, Dylan Andrews

Fairy Tales

No abstract provided.


The Blood Red Cloak, Addison Mata, Emily Mendoza, Jonathan Silva, Sarita Adams Aug 2024

The Blood Red Cloak, Addison Mata, Emily Mendoza, Jonathan Silva, Sarita Adams

Fairy Tales

No abstract provided.


Josephine's Triumph, Haley Aleman Aug 2024

Josephine's Triumph, Haley Aleman

Fairy Tales

No abstract provided.


The Long Iceburg, Marisabel Jimenez Aug 2024

The Long Iceburg, Marisabel Jimenez

Fairy Tales

No abstract provided.


The New Man In Town, Ian Mcewen Aug 2024

The New Man In Town, Ian Mcewen

Fairy Tales

No abstract provided.


Forest Of Memories, Jason Jacobo Aug 2024

Forest Of Memories, Jason Jacobo

Fairy Tales

No abstract provided.


Favian The Ignorant, Maximus Escobedo Aug 2024

Favian The Ignorant, Maximus Escobedo

Fairy Tales

No abstract provided.


Little Red Polar Bear, Brianna Garcia, Jose Ochoa, Joel Rodriguez, Tinei Tii Aug 2024

Little Red Polar Bear, Brianna Garcia, Jose Ochoa, Joel Rodriguez, Tinei Tii

Fairy Tales

No abstract provided.


A Message From Home, Eric Madrid Aug 2024

A Message From Home, Eric Madrid

Fairy Tales

No abstract provided.


Shifting Sands, Christopher Hererra Aug 2024

Shifting Sands, Christopher Hererra

Fairy Tales

No abstract provided.


Final Goodbye, Ryan Garcia Aug 2024

Final Goodbye, Ryan Garcia

Fairy Tales

No abstract provided.