Digital Commons Network^™

Transformation: The Bright Line Between Commercial Publicity Rights And The First Amendment, W. Mack Webner, Leigh Ann Lindquist

Akron Law Review

The Right of Publicity provides to each and every person the right to use his or her persona for his or her benefit and provides a cause of action to stop the unauthorized use of that persona for commercial purposes.

This right is one of the many provided by the laws of unfair competition. Infringement of this right has become a frequently pleaded count made by attorneys who are trying to protect their clients from the unauthorized use of the client’s persona for commercial purposes. While the genesis of the right has been commonly thought to be a splintering from …