Digital Commons Network^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

To Launch A Thousand Ships, Daniel Silva

Theses and Dissertations

Inspired by Madeline Miller’s novel The Song of Achilles (2012), To Launch a Thousand Ships is a four-movement orchestral piece that depicts the story of Achilles and the Trojan War.

A Schema-Theoretic Approach To Hierarchy In Eighteenth-Century Tonality, Simon K. S. Prosser

Dissertations, Theses, and Capstone Projects

Prevalent modern-day theories of tonal hierarchy for eighteenth-century music, especially those influenced by the ideas of Heinrich Schenker, have been called into question by schema theorists such as Robert Gjerdingen and Vasili Byros, who argue from both cognitive and historical evidence that eighteenth-century tonal cognition was sequential or “windowed” rather than hierarchical. This dissertation seeks to recuperate the concept of tonal hierarchy in eighteenth-century music, drawing on research that reconstructs the implicit tonal theories of the partimento and thoroughbass traditions, as well as concepts of hierarchy from schema theory itself, to formulate a historically and cognitively grounded theory of tonal …

Signal To Noise: Harmonic Temperaments And Patterns Of Interference, Dylan A. Marcheschi

Theses and Dissertations

An audio/visual exploration of historical tuning systems. Most contemporary Western audiences will seldom if ever encounter harmony outside of post-Renaissance tuning conventions. This presentation highlights some of those pre-orthodox harmonic relationships which existed throughout most of history. The corresponding paper documents correlates in recent advances of acoustic ecology.

Encounters: System For Creative Improvisation, Drake R. Andersen

Dissertations, Theses, and Capstone Projects

Encounters is an indeterminate musical composition or, more precisely, a flexible system for creative improvisation. Performers improvise and interact with one another through four possible games whose instructions are laid out in the performance materials. This version of Encounters includes parts for flute, clarinet in B-flat, violin, viola, cello, double bass, percussion and piano, reflecting the performing forces of the premiere. However, the instrumentation is open, and any of the parts can be adapted to other instruments contingent upon the range and transposition of the particular instrument. The duration is indeterminate.

Air, The Contents, Ian C. Mcnally

Theses and Dissertations

Air, The Contents is an encapsulation of the environments of four different places in New York State. It is written for Pierrot Ensemble with a run time of around 8 minutes.

Intrusive Thoughts - Guitar, Voice, & String Quintet, Joseph M. Young

Theses and Dissertations

This four-movement song addresses mental health, specifically that of Obsession Compulsive Disorder and the symptom of intrusive thoughts that are often associated. From the point of view of an individual suffering from OCD, each movement describes the disorder and portrays different stages of dealing with and managing emotions and relationships.

Forward, Backward, Colin Cannon

Theses and Dissertations

The is a piece that explores compositional structure and form. The piece is divided into two movements, “Forward” and “Backward” and may be performed in either order. I like to think of it as a Rorschach inkblot – a reflection of an asymmetrical image creating a symmetrical image.

Guitar Suite, Stephanie Boyer

Theses and Dissertations

Guitar Suite is a two movement piece composed for solo guitar. In addition to the guitar suite, an orchestral arrangement of its second movement, "Dance of the Fields," concludes this thesis, presenting the same melody in various textures.

Music From The Harpsichord House, Julie Zhu

Theses and Dissertations

Music from the Harpsichord House is an installation and series of concerts that exists in the binary of in and out of performance. During a concert, the harpsichordist is hidden inside the house and his face is live-projected outside. Fifteen new musical compositions were commissioned for the harpsichord house.

Spirits' Dance: Sunrise Overture, Jeonghun Kim

Theses and Dissertations

The subtitle of Spirits’ Dance is Sunrise Overture. This overture is composed with five different themes of spirits’ dances: Light, Air, Water, Earth and Fire. The piece starts with the wind breeze in the darkness, mimicked by woodwinds and brass blowing their instruments without producing a tone. When the Sun rises the piece quietly begins. The beginning and ending express the sunrise and the sunset with the Light spirits’ dance. Air spirits softly introduce Water spirits. Mischievous Earth spirits pop up and carry a practical joke after the beautiful water sprits’ dance. Marching of Fire spirits brings dryness to the …

Snapshots, Cynthia L. Wong

Dissertations, Theses, and Capstone Projects

For all instruments:

Linger slightly on the first note of a glissando in order to make the pitch distinguishable.

For the piano / celesta:

The piano / celesta is set up in an L-shape so that the celesta is in the front and the piano is to the left of the player. The right side of the piano keyboard can touch the left side of the celesta at or around the celesta's Ab below middle C (the lowest celesta note written in this piece). The L.H. invariably plays the piano, though the R.H. switches between the piano and celesta.

Duration: …

The Fourth Movement Of György Ligeti's Piano Concerto: Investigating The Musical-Mathematical Connection, Cynthia L. Wong

Dissertations, Theses, and Capstone Projects

This interdisciplinary study explores musical-mathematical analogies in the fourth movement of Ligeti’s Piano Concerto. Its aim is to connect musical analysis with the piece’s mathematical inspiration. For this purpose, the dissertation is divided into two sections. Part I (Chapters 1-2) provides musical and mathematical context, including an explanation of ideas related to Ligeti’s mathematical inspiration. Part II (Chapters 3-5) delves into an analysis of the rhythm, form, melody / motive, and harmony. Appendix A is a reduced score of the entire movement, labeled according to my analysis.