Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 6 of 6
Full-Text Articles in Entire DC Network
The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan
The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan
Electronic Theses and Dissertations
Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.
Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini
Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini
Electronic Theses and Dissertations
Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
Electronic Theses and Dissertations
This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …
Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell
Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell
Electronic Theses and Dissertations
Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …
Texting Versus Talking: Age Sex And Extroversion As Predictors Of Frequency And Preference Among An Undergraduate Cohort., Chris J. Labowe
Texting Versus Talking: Age Sex And Extroversion As Predictors Of Frequency And Preference Among An Undergraduate Cohort., Chris J. Labowe
Electronic Theses and Dissertations
This study examines text messaging behavior of ETSU undergraduates. Data come from a survey of 485 students enrolled during the 2010 fall semester. The current study explores the effects of sex, age, and extroversion on (1) the volume of texts a person sends and (2) preferences for texting or calling. The study also explores the use of cell phones as a means of avoiding others during co-present interaction. Findings reveal that age is the strongest predictor of text messaging, with younger respondents being more likely to text. The study also finds that women prefer texting, while men prefer voice calls. …
Adult Texting In Context : Exploring Norms For Mature Users Of Text-Messaging Technologies., Angela M. Barlow
Adult Texting In Context : Exploring Norms For Mature Users Of Text-Messaging Technologies., Angela M. Barlow
Electronic Theses and Dissertations
An online survey exploring the patterns of adult text-message use was completed by 150 traditional college age young adults ages 18-24 and 171 adults ages 25-68. Because youth traditionally are among the first group to adopt new communication technologies, much research has been conducted among the adolescent and young adult population regarding the prevalence and importance of text-messaging; however, a research deficit exists regarding adult textmessage use. Data gathered from this survey were categorized and analyzed for emergent content regarding the use of text-messaging, what roll texting plays in adult's communication patterns, the sociological impact of text-messaging on survey respondents, …