Digital Commons Network^™

Refuting The Sharing Economy: An Examination Of Mainstream And Critical Perspectives, Samar El-Khatib

Major Papers

This Major Research Paper analyzes dominant corporate narratives of the sharing economy, as well as offers a critical perspective to the key tenants of this new economic model.

The study focuses on answering the following question: To what extent does the municipal government of Toronto’s Sharing Economy webpage provide a favourable representation of the sharing economy, one that aligns closely with the dominant corporate narrative?

With a Critical Discourse Analysis (CDA) of The City of Toronto’s Sharing Economy webpage found within the Policy, Research, Public Consultation and Events section of their website, this research aims to obtain an in-depth understanding …

Native Advertising Disclosures In Journalism: An Assessment On The Accurate Reporting Of Disclosure Wording In Conveying Advertising Intent, Darko Milenkovic

Major Papers

The struggling journalism industry adopted the practice of native advertising to raise digital revenue. This practice offered advertisers a chance to purchase the services of a publication in order to have their story published. The goal of native advertising is for advertising to become invisible to consumers, and to be presented to audiences as if were regular editorial content. The only distinguishing feature is a disclosure, often identifying the accompanying article as being “Sponsored Content,” “Promoted Content”, “Custom Content,” or a “Paid Post.” This research paper discusses the struggles of journalism and digital advertising. It examines the many definitions of …