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Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira Apr 2012

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …


Returning To The Homeland: The Migratory Patterns Between Brazil And Japan For Japanese-Brazilians, Yoko Baba, Claudio G. Vera Sanchez Ph.D. Apr 2012

Returning To The Homeland: The Migratory Patterns Between Brazil And Japan For Japanese-Brazilians, Yoko Baba, Claudio G. Vera Sanchez Ph.D.

Journal of International and Global Studies

Migration to well-off countries has been well documented. However, the reasons why migrants return to their home countries, which often face severe economic disadvantages, are examined less frequently. The return migration of Japanese-Brazilians (Brazilian citizens of ethnic Japanese descent) who migrate to Japan and return again to Brazil has not been studied to any great extent. To understand the factors associated with Japanese-Brazilians’ return migration, using Gmelch's (1983) model of push and pull factors, we examined what motivated Japanese-Brazilian migrant laborers to return to Brazil from Japan. With a mixed method including in-person interviews, a total of n=47 Brazilian migrants …