Digital Commons Network^™

Disaster Communication Networks: A Case Study Of The Thai Red Cross And Their Disaster Communication Response To The Asian Tsunami, Tami J. Matthews

Theses and Dissertations

Disaster victims and vulnerable populations are audiences that communications professionals and scholars have ignored. Public relation practices dominate current disaster communication policy. This study examines the disaster communication network, including policy and practice, of the Thai Red Cross, before, during, and after the Asian tsunami. Disaster communication(s) is defined as the sharing and exchange of information with the victims immediately affected by a disaster. This definition focuses specifically on the vulnerable audience and allows response efforts to emerge from multiple disciplines. Focusing response efforts on victims' assessed needs and abilities allows for a multi-disciplinary approach to mitigate further suffering. The …

Examination Of Asynchronous Volumetric And Frequency Communication Patterns In Online Courses And Their Impact On Adult Learner Satisfaction, Robert W. Treat

Theses and Dissertations

The purpose of this study was to investigate the relationship of online discussion board interactions of adult learners and their satisfaction with their experience. Specifically, this study's objectives were to examine the asynchronous volumetric and frequency textual communication patterns through online discussion boards and the association to adult learner satisfaction for 102 electronically surveyed adult learners at a mid-western university during the 2005-2006 academic year. Highly reliable (Cronbach alpha = 0.97) and valid data were collected from a learner satisfaction form developed specifically for the outcome variable o f this study. Exploratory factor analysis provided evidence that the data collected …

Recall And Recognition Of Brand-Modified Product Placement In Movies, Caitlin Anderson

Theses and Dissertations

In recent years, the product placement industry has seen a significant boom. The growth of product placement continues as media seeks funding and branded products vie for increased audience attention. Because of the increased product placement, there are many studies that examine the attitudes towards product placement, the experiences and interpretations of brands post-product placement, the effects of product placement, and memory of product placement. However, while product placement is a popular trend, there are occasions when branded products are altered in movies and television (this thesis refers to the altered products as “brand-modified products”). Little, if any, research has …

The Power Of The Message: A Study Of Media Influence On The Development Of Public Opinion, Jonathan C. Churchill

Theses and Dissertations

The influential power that media channels have directly affects the development of public opinion when it comes to the National Football League, its players and subsequent on or off the field incidents.

The purpose of this study was to show how public opinion of the NFL is driven by different demographic information and by how fans get their news concerning the NFL and its subsequent adverse news. This study will attempt to show how age and media source can affect the development of public opinion, how public opinion is formed and potential variables that may influence opinion formation.

The researcher …

Analysis Of Layered Social Networks, Jonathan T. Hamill

Theses and Dissertations

Prevention of near-term terrorist attacks requires an understanding of current terrorist organizations to include their composition, the actors involved, and how they operate to achieve their objectives. To aid this understanding, operations research, sociological, and behavioral theory relevant to the study of social networks are applied, thereby providing theoretical foundations for new methodologies to analyze non-cooperative organizations, defined as those trying to hide their structure or are unwilling to provide information regarding their operations. Techniques applying information regarding multiple dimensions of interpersonal relationships, inferring from them the strengths of interpersonal ties, are explored. A layered network construct is offered that …

The Enduring Mythological Role Of The Anonymous Source Deep Throat, Shana Lyris Hamilton

Theses and Dissertations

Deep Throat is one of the most famous anonymous newspaper sources in American journalism. He is known for helping Washington Post reporters Bob Woodward and Carl Bernstein uncover the Watergate scandal that led to President Richard Nixon's impeachment and resignation in 1974. Deep Throat's identity was a source of curiosity until he was revealed in 2005 as the former number two figure at the FBI, William Mark Felt. This thesis will show that, despite Felt's notoriety, Deep Throat was not an indispensable part of Woodward and Bernstein's Watergate coverage, speaking with Woodward 16 times about Watergate during the reporters' coverage. …

Ethical Pharmaceuticals? A Deeper Look At The Ethics In Pharmaceutical Public Relations, William M. Walsh

Theses and Dissertations

This study takes a deeper look inside the ethics of pharmaceutical Public Relations within marketing campaigns. More specifically, the researcher performed case studies on the ethically questionable marketing campaigns of Fen-phen and Vioxx and compared that data with data collected from focus groups composed of Rowan University graduate Public Relations Alumni.

The case studies were performed through primary and secondary research of the campaigns conducted for Fen-phen and Vioxx. The data was then used to reconstruct the two campaigns. The focus group data was collected from three focus groups, each with four members, and all data was tabulated and then …

An Analysis Of The Models Of Public Relations Most Commonly Used By Professional Minor League Baseball Franchises, Pasquale J. Rose Jr.

Theses and Dissertations

This study examines the public relations practices of professional minor league baseball franchises by determining which of Grunig's four models of public relations are most commonly used by these organizations. With these findings, the study then evaluates the effectiveness of the models with respect to individual differences among the organizations and overall limitations encountered in the field.

Twenty directors of media and community relations for fifteen minor league franchises were asked to participate in data collection by completing a three-tiered Delphi study to reach a consensus on the most important job responsibilities and skill sets they feel are necessary to …

What Influences A Recruit From New Jersey Or Nyc Between The Ages Of 18-27 Years Old To Join The United States Air Force In Post 9/11 America?, Lisa M. Martz

Theses and Dissertations

This study examines who or what influences a military recruit from New Jersey or New York City to join the United States Air Force in Post 9/11 America. Knowing what influences recruits for enlistment could help ensure the Air Force is targeting the right influencers and incorporating the most effective communications methods into its recruiting strategy. The study will also look into whether the events of 9/11 affected the decision to join the Air Force.

Recruits were asked to participate in data collection for the research through a survey sent electronically via email. Responses were tabulated using Microsoft excel software. …

The Role Of Public Relations In Crisis Communication Planning And Management: An Analysis Of The Pharmaceutical Industry, Tracey A. Myszka

Theses and Dissertations

This study examines crisis communication and management in the pharmaceutical industry. It analyzes three specific pharmaceutical crises and examines the respective public relations responses.

The researcher prepared a mail survey that was sent to senior public relations professionals, PR professors and crisis communication experts. The data from 20 surveys were analyzed manually to determine respondents' perceptions about the role of PR during a crisis and the state of crisis preparedness in the pharmaceutical industry. The results were tabulated in percentages and presented in graph form.

Findings indicate general agreement about the value and role of public relations during a crisis …

Integrated Marketing Communications: Branding Plan For Medicare Y Mucho Mas, Javier Camano

Theses and Dissertations

The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.

Cultivating A Donor Base: How Colleges And Universities Use Public Relations Techniques To Influence Undergraduate Students To Become Donors, Heather Ann Sheridan

Theses and Dissertations

This study examines effective public relations techniques used by higher education fund raising professionals in cultivating an alumni donor base. The researcher surveyed fund raising professionals in the nation's top private and public colleges and universities. The researcher also conducted a personal interview with a top fund-raiser in the field of higher education.

Survey participants rated donor bases, identified when they begin to cultivate relationships for lifetime giving and the effectiveness of strategies to obtain alumni support. The researcher surveyed key fund-raisers from 124 of the nation's top colleges and universities. This study examined what strategies fund-raisers deemed effective in …

The Effects Of Ability Homophily On Individual Performance, Michael J. Gray

Theses and Dissertations

Homophily is the sociological term for a principle that is easily observed and understood: similar people tend to associate with one another (or the well-known saying "Birds of a feather flock together"). Homophily creates divides among people with numerous demographic characteristics and causes people to surround themselves with others who are similar to themselves (McPherson et al., 2001). Race and ethnicity have the greatest influence on relationship choices followed by age, religion, education, occupation, and gender (McPherson et al., 2001). While studies of homophily of race and gender are quite common, few studies have examined homophily based on instrumental attributes …

A Graph Theoretic Analysis Of The Effects Of Organizational Structure On Employee Social Networks, John R. Hutzel

Theses and Dissertations

A simulation technique was used to investigate the impacts of organizational structure on an organization's social network. By simulating personnel in an organization as vertices in a graph and the aging of the corporation as the aging of the same graph, the maturation of an organization was realized. The characteristic path length of the graph was measured after each year returning an optimistic average organizational distance. Results include the finding that, per this model, an organization's characteristic path length can drop over 50% in a 20 year period with consideration of edges of all strengths. Next a series of random …

Leadership In Groups: Social Networks And Perceptions Of Formal And Informal Leaders, Mitchell D. Stratton

Theses and Dissertations

The labors of organizational and behavioral science researchers have resulted in a literature robust in the study of leadership and social networks. Empirical examination of both topics has shown significant organizational outcomes, but breadth is lacking both within and between the disciplines. Studies of leadership have seen the preponderance of the effort focused on formal leaders, while most social network studies examine only one informal structure. Moreover, there exists a paucity of studies, which have sought to examine the interrelationships between leadership and social networks. In an effort to address these voids, this thesis investigated: 1) The concurrent existence of …

The Longitudinal Effect Of Self-Monitoring And Locus Of Control On Social Network Position In Friendship Networks, Gary J. Moore

Theses and Dissertations

The purpose of this research was to identify how enduring personality characteristics predict a person's location in a network, locations which in turn affect outcomes such as performance. Specifically, this thesis examines how self-monitoring and locus of control influence an individual's location in a friendship social network over time. Hierarchical Linear Modeling (HLM) was used to analyze 28 groups of students and instructors at a military training course over six and one half weeks. Self-monitoring predicted betweenness centrality in five of six time periods while locus of control predicted betweenness centrality in three of six time periods. The moderation of …

Formal And Informal Work Group Relationships With Performance: A Moderation Model Using Social Network Analysis, Benjamin R. Knost

Theses and Dissertations

Social networks have recently emerged in the management discipline as a unique way of studying individuals groups in organizations. While traditionally used in the analysis of un-bounded networks, applying social network analysis techniques to bounded work groups and organizational teams has become increasingly popular. Past research has established relationships between in-degree social network centrality and individual performance as well as social network density and overall group performance. This field study, conducted at a military training course, attempted to further refine this social network-performance relationship by modeling characteristics of both the formal and informal work group networks in relation to performance …

Gauging The Commitment Of Clandestine Group Members, Doneda D. Downs

Theses and Dissertations

Since the attacks of September 11th, 2001, there has been a great deal of attention given to understanding the inner workings of terrorist organizations in order for the United States to be successful in the Global War on Terrorism. Group dynamics has been one area of interest pursued to gain more insight into a terrorist's cognitive battlespace. Until a few years ago, most research on individual commitment and organizational cohesion has been based primarily on questionnaires and open observations on groups that desire to be understood. However, terrorist organizations are clandestine; they constantly employ operations security (OPSEC) to ensure protection …

The Journey Home: A Root-Metaphor Analysis Of The 1840 Mormon Manchester Hymn Book, James N. Arrington

Theses and Dissertations

In 1840, apostle missionaries for the Church of Jesus Christ of Latter-day Saints compiled, printed, and began distributing a hymnbook that eventually would become the basis for all subsequent LDS hymnbooks published in English in the nineteenth and twentieth centuries. This thesis, as a contribution to the literature of communication, book history, and hymnology, as well as the intellectual and cultural history of the early years of the LDS Church, focuses on analyzing the poetry of the 1840 Mormon Manchester hymnbook. Using qualitative root-metaphor analysis, the author identified and analyzed expressions, supporting an emergent journey root-metaphor. He then divided the …