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Informational Power On Twitter: A Mixed-Methods Exploration Of User Knowledge And Technological Discourse About Information Flows, Nicholas John Proferes
Informational Power On Twitter: A Mixed-Methods Exploration Of User Knowledge And Technological Discourse About Information Flows, Nicholas John Proferes
Theses and Dissertations
Following a number of recent examples where social media users have been confronted by information flows that did not match their understandings of the platforms, there is a pressing need to examine public knowledge of information flows on these systems, to map how this knowledge lines up against the extant flows of these systems, and to explore the factors that contribute to the construction of knowledge about these systems. There is an immediacy to this issue because as social media sites become further entrenched as dominant vehicles for communication, knowledge about these technologies will play an ever increasing role in …
Authentic Relationship Management To Heighten Control Mutuality In Social Media, Diana Catherine Sisson
Authentic Relationship Management To Heighten Control Mutuality In Social Media, Diana Catherine Sisson
Theses and Dissertations
Drawing on literature from public relations, marketing, interpersonal communication, and organizational communication, this dissertation focused on the effects of authenticity on relationship management outcomes in nonprofit organizations’ social media efforts. There is significant need for relationship management rooted in authenticity with the rise in inauthentic communication online. This dissertation aims to contribute to relationship management theory by highlighting the role of control mutuality in analyses of authenticity in organization-public relationships in social media for nonprofit organizations like local animal welfare organizations. This dissertation proposes that control mutuality is an ethical outcome of authentic relationship management. This dissertation also proposes that …