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(Mascot) Nation: Examining University Engagement On College Football Teams’ Facebook Pages, Matthew J. Haught
(Mascot) Nation: Examining University Engagement On College Football Teams’ Facebook Pages, Matthew J. Haught
Theses and Dissertations
In the sport of college football, engagement with fans drives revenue for the sports teams and the athletic department; the more fans buy, the more money the school gets. This study examines the ways college football teams use Facebook to engage their publics, and how that engagement builds a sense of community. Specifically, it explores six teams that represent new college football teams, midmajor teams, and state flagship institution teams. Ultimately, it seeks to explain how social media can be a force in establishing and maintaining an online community.
Marketing Post-Feminism Through Social Media: Fan Identification And Fashion On Pretty Little Liars, Anna Donatelle
Marketing Post-Feminism Through Social Media: Fan Identification And Fashion On Pretty Little Liars, Anna Donatelle
Theses and Dissertations
Television shows targeted to a young, female audience often depict post-feminist themes such as self-sexualization, self-branding, consumerism, female empowerment through the body, and the "good" girl. This thesis focuses on the ABC Family hit series Pretty Little Liars as an example of the ways in which television shows promote these post-feminist ideologies. I argue that as the network has branded itself as the place for millennial programming; it has used digital platforms to make Pretty Little Liars a one-stop-shop for young women to learn about beauty and femininity. Relatedly, this project analyzes the ways in which young women construct their …