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Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran
Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran
Theses and Dissertations
This thesis used quantitative and qualitative methods to examine the use of social media by legislative offices of the Wisconsin State Assembly. A survey of legislators and their staff documented the extent to which each office uses Facebook or Twitter. In addition, multivariate analysis of the survey data provided an understanding of which kinds of legislators are more likely to use Facebook or Twitter. There were three important findings. First, most Wisconsin legislators whose offices use Facebook or Twitter do not seem to be doing so to reach the news media. Second, overall, the characteristics of a Wisconsin legislator are …
Facebook As A Facilitator Of Organizational Identification In Colleges And Universities: Exploring Relationships Among Educational Institutions, Student Tenure, And Interaction With Multiple Organizational Targets, Aimee Lau
Theses and Dissertations
Potential uses for Facebook are frequently studied in scholarly literature. To date, much of this research focuses on varied social uses available to Facebook members. More recently, scholars have turned to potential academic uses of Facebook, and more generally, how Facebook might be used in educational institutions such as colleges and universities. Each college and university is a unique organization and it is likely that each one uses Facebook in a variety of different ways. However, consistent to all colleges and universities is the goal of creating strong levels of identification between the student and the school so as to …