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Academic Websites And Minority Portrayal: A Content Analysis, Aymara Jimenez
Academic Websites And Minority Portrayal: A Content Analysis, Aymara Jimenez
Theses and Dissertations
The Internet has changed the way society communicates with one another. One of the organizations that utilize the Internet in order to communicate with their audience is universities. The imagery and information that is featured in the homepages of university websites can portray a certain perception of that university. Universities were found to be diverse in the ethnic background of the persons used for their homepage imagery. The way minority characters were found to be portrayed in gave a general idea of what exist within academia as to how they view and portray minority groups.
Getting More Media Bang For Your Buck: Understanding Attitudes And Beliefs Toward Internet, Television, And Print Advertising, Ashley Stevens
Getting More Media Bang For Your Buck: Understanding Attitudes And Beliefs Toward Internet, Television, And Print Advertising, Ashley Stevens
Theses and Dissertations
The purpose of the following study is to provide advertisers with a better understanding of how Internet, television, and print media influence the perceptions of an advertisement and how those perceptions can influence purchasing behavior. This study uses Q Methodology, a methodology used to measure attitudes and beliefs. Three distinct groups emerged from the data labeled the Avoiders, the Traditionalists, and the Actives. Avoiders sought to bypass advertising, Traditionalists showed a liking toward traditional forms of advertising, and Actives were neither seeking out nor abstaining from viewing advertising. All three groups showed distrust toward Internet advertising.