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A Study Of Public Relations Practice In The Tobacco Industry: Misuse And Social Responsibility, Andrew M. Casper
A Study Of Public Relations Practice In The Tobacco Industry: Misuse And Social Responsibility, Andrew M. Casper
Theses and Dissertations
The study's major purpose was to improve the quality and reputation of public relations practice in private industry. The study examined needed improvements m public relations by focusing on the ineffectual and negative practices of the tobacco industry, Also, the study reviewed public and media perceptions of tobacco companies.
The research involved telephone inquiries, information from not-for-profit organizations, and a review of 108 publications using the headings, "Public Relations" and "Tobacco Industry."
Other research included an opinion survey administered to 100 undergraduate students at Rowan College of New Jersey.
Survey results found that a majority of students, smokers, and nonsmokers …